Morgan is about to start a new chapter in its exciting history by opening a new showroom in London. Set in the heart of the Clerkenwell Design area, the new premises have a large gallery style space with double height glazing and 2500sq ft of office and display area.Best known for hospitality, Morgan has been a leading presence in hotels and cruise ships for several years, and has developed an expertise in seating for this sector, but more recently has harnessed a natural diversification into the corporate workplace. This is thanks to new technologies and flexible ways of working that have allowed office interiors to become more comfortable and varied, with reception, meeting and break out areas more akin to hotel environments than conventional offices.
Morgan furniture collections are perfectly suited to this developing workplace culture, as the newer informal model for offices is what the team has been delivering for hotels now for over twenty years. The new collections launched at the showroom will include fully upholstered sofas and chairs, modular high back sofas for third space areas as well as contemporary meeting chairs in oak and walnut. A fresh approach to workplace using comfortable, stylish products and creating a professional but relaxed interior.
Designed by Design Director Katerina Zachariades, the new premises will serve as a London headquarters where Managing Director Rodney McMahon and senior members of the sales and design teams will base themselves. Being closer to its customers, the Morgan team plans to strengthen relationships and be able to react quickly to changes in the dynamic contract market.
This strategic move demonstrates confidence in the future and is the latest in a string of investments which has allowed the company to win market share and perform strongly throughout the economic downturn.
These have included upgrades to factory equipment, expansion of the design team and significant investment in marketing such as the development of an updated, responsive website, social media strategy and a recent video which show the production process in action. HotelDesigns is proud to have been a central plank in this strategy.
There are numerous factors which contribute to a successful formula for contract furniture. Rodney McMahon, Managing Director, sums-up, “We have an extremely efficient business model which minimises waste and keeps costs down, coupled with a talented integrated design and manufacturing process. The net result is real value to our customer in all the areas that really matter to them – design, quality and service.
This next exciting chapter in the company’s history is planned for launch in Spring 2014, at the Clerkenwell Design Week event, when the refurbishment is complete and Morgan will be eager to open its doors to customers. In the meantime, the company is recruiting staff to be based at the new London showroom.