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  • Choice Hotels to open throughout Poland

    Daniel Fountain
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    Worldwide lodging franchisor Choice Hotels International is undergoing a global expansion and has reached a new milestone with the company’s first ever entrance into Poland. With six newly added properties, this move reinforces and further demonstrates Choice Hotels commitment to grow its portfolio throughout the European market.

    These newly added hotels are owned and managed by Poland’s leading real estate developer Hotel System, a subsidiary of the Salwator Capital Group. The company’s focus is to develop product that is comfortable, modern and offers travellers good value.

    The flagship property, The Clarion Hotel Grand Baltic Resort & Spa, is located in the town of Dzwirzyno, on the Baltic Sea. This resort hotel boasts 133 luxurious guest-suites that offer sea-views from their balconies. In addition, guests staying at this Clarion property will have direct access to the beach and can enjoy pool and spa facilities, and two gourmet restaurants specializing in international food and wine.

    The other five properties are Quality brand hotels located in the key cities of Cracow, Posen, Kattowitz and Breslau. These well-appointed hotels are tailor-made to meet the requirements of business travellers and deliver the attributes of the Quality brand.

    Choice Hotels International, president and chief executive officer, Stephen P. Joyce said: “Our strong international expansion continues to be a key driver of Choice Hotels future growth and the addition of the Polish market strengthens our network of hotels throughout Europe. Choice continues to execute its strategic efforts on worldwide development and has identified Europe as a key market needed to achieve success.”

    Daniel Fountain / 13.02.2010

    Editor, Hotel Designs

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