Choice Hotels International, Inc. has formally announced its plans for a future Comfort Suites hotel in downtown Atlanta with franchisee Atlanta Underground, LLC. — the first-ever Choice brand hotel for the city. The future hotel will be co-owned by management company Excel Hotel Group and restoration and renovation company S&A Industries. To be located at 54 Peachtree Street, the current building planned for the future home of the 156-suite hotel boasts an historic first five floors, having originally been constructed over 100 years ago, with an additional 11 floors added prior to the city’s 1996 Summer games, most recently serving as student housing facilities for nearby Georgia State University. Unique renovation plans for the property would also make the hotel the first-ever adaptive re-use project for the Comfort Suites brand.
The property is scheduled to begin its restoration and renovations process later this month and is tentatively scheduled to re-open as a Comfort Suites hotel in December 2010. The location’s multi-million dollar renovation process mainly calls for complete furniture, fixtures and equipment replacements, adding a more urban new design aesthetic throughout.
Current plans call for the addition of a lounge area, meeting facilities, business centre, fitness centre and guest laundry facilities as well as specific VIP floors with added amenities. The hotel also plans to provide complimentary shuttle service for its guests to local attractions and points of interest, such as the city’s convention centre, aquarium and nearby restaurants.
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