China bound for international Sleep Event

    150 150 Daniel Fountain
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    Demonstrating its commitment to providing innovative bathroom solutions for hotels across the globe, Swiss manufacturer Laufen will have a strong presence at all three international Sleep Events, in Europe, China and India in 2012, starting in Shanghai in April.With China now the third most visited country in the world, the Chinese hotel market has witnessed phenomenal growth in recent years and is projected to overtake Japan as the world’s second largest tourist market by 2013, with an 8% share of global tourists and the number of hotel rooms set to hit 6.1 million by 2025, according to China’s National Bureau of Statistics. The Sleep Event China offers Laufen the opportunity to bring its luxury European brand to this rapidly expanding market.

    With accreditation already in place from major international hotel groups including Hilton, IHG, Wyndham, and Palmerston Hotels/ Resorts, the Laufen brand assures high quality, innovative and reliable sanitaryware and furniture specifically designed with the hotel market in mind, coupled with a dedicated international sales team delivering the best possible service throughout the project.

    On the back of the company’s extremely positive first outing to the Sleep Event Europe last year, Laufen’s stand at The Sleep Event China will be packed with designs and innovations that meet the needs of the hotel and its guests. Products on display will include Palace, a luxurious collection combining timeless design with maximum functionality. The range features an elegant washbasin with ceramic storage shelf and a co-ordinating WC, bidet, furniture and accessories. Also on show will be Laufen’s Living Square washbasin which is both stylish and practical, and like Palace can be fitted with a matching ceramic shelf below the basin, providing an open storage area. The washbasins in both of these ranges can also be cut-to-size at the Laufen factory to fit snugly into a recess.

    “The Sleep Event and Laufen share an ambition: to offer inspiration in the design, development and architecture of hotels across the globe,” commented Laufen’s Director of Export and Project Sales, Russell Barnes. “As one of the leading hotel brands, Laufen will use the Sleep Event China to introduce its innovative and design-led hotel bathroom solutions to this emerging new market.”

    Visit Laufen at The Sleep Event China, at the Shanghai New International Expo Centre from 9 to 12 April 2012.

    Daniel Fountain / 24.01.2012

    Editor, Hotel Designs


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