Bright botanical carpets for the Royal Berkshire hotel

150 150 Daniel Fountain
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An array of eye-catching bespoke carpets from Lano Flooring Solutions now covers just under 800m2 of the prestigious Royal Berkshire hotel in Ascot, adding vibrant style to what was once the family home of relatives of Sir Winston Churchill.Devised by Monia Allegretti, Italian architect and interior designer for the Exclusive Hotels group, the new Walk of Fame axminster carpets showcase the diverse design capability of Lano Flooring Solutions and add distinct character to individual locations within the Royal Berkshire.

A damask design in a mix of mauve and yellow covers 200m2 of the main ground floor corridor and staircase, with a coordinating 12m2 rug specially made for the reception area. 230m2 of carpet in a rich shade of brown adorns the main bar and lounge, featuring a contemporary floral pattern with large petals and clusters of colour centred in the middle of each flower. This striking design places a modern spin on traditional flowery carpets. An abstract botanical vine leaf motif in shades of yellow and green covers 80m2 of the meeting room corridors, and 250m2 of carpet with a geometric circular design in different colours can be found in all five of the hotel’s meeting rooms, offering a coordinated yet individual look. A striking yellow and green carpet also bridges the area between the reception and the WC.

As Monia Allegretti explains, “our hotels are defined by bright, bold interior decoration contrasted with traditional, period exterior architecture. The Royal Berkshire is no exception; originally built for the Churchill family, my main focus when designing the carpets was to ensure that they reflected the hotel’s diverse heritage but also injected something fresh and new. Each carpet design also aims to bring the beauty of the hotel’s surrounding gardens inside the building.

“I approached the team at Lano Flooring Solutions because no matter how complex my ideas, they always deliver brilliant results. For this project, they offered the highest levels of service and design flexibility, and were extremely accommodating for both the larger quantities of carpet as well as the smaller areas. We are very pleased with the final look and have plans to work with Lano Flooring Solutions again to create carpet for further areas of the hotel.”

Lano Flooring Solutions offered an unprecedented service to the Royal Berkshire, meeting the demands for several different designs. In the meeting rooms, for example, each carpet is the same bespoke design but in different colourways to allow for ultimate design freedom.

10 row three-ply Axminster carpets in an 80% wool and 20% nylon construction were used in the public and corridor areas for durability, with a nine-row construction used for the meeting rooms.

For further information on all Lano carpet ranges, freephone 00800 5266 5266 or visit www.lano.com

Daniel Fountain / 20.11.2012

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.