Breaking Hotel News: International Expansion for Yorkshire Brand Roomzzz

    150 150 Daniel Fountain
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    Roomzzz Aparthotel have announced their first international location will be in Dubai. This news comes after the confirmation that Roomzzz have launched their international head quarters in the UAE marking their intention to be a serious contender within a global marketplace. Mark Walton, Head of Roomzzz comments ‘the brand has expanded quickly and successfully in the UK. We have had a lot of interest from key players in the international hotel community looking for opportunities to be connected with the Roomzzz brand, we feel the UAE is the ideal springboard for Roomzzz to debut on a global scale. We are currently considering a number of sites in Dubai’.

    The group have recently announced their sixth UK site will be a 63 apartment and suites conversion of an existing building in the City Centre of Chester, following that in 2015 with a seventh location in Liverpool with 108 apartments. Roomzzz London Stratford leads the way in the brand’s first southern site and the eighth UK location with a 82 apartment scheme on the doorstep of the Westfield Centre. Multiple City central sites in the UAE will see the Roomzzz brand reach double figures by the end of 2015.

    The Roomzzz fast track expansion has been bolstered by franchise partners ready to jump on the ever powerful Roomzzz machine. Walton comments ‘investors are keen to be involved as franchise partners, there has been a well documented success story surrounding our franchise opportunities – investors are seeing measurable fast track growth year on year and are keen to be part of the brand which has shone through in the darkest moments of a challenging economic climate’.

    Originating in Leeds in 2006 the group have dominated major northern cities from the start with their ‘new generation Aparthotel’ concept. Roomzzz have been reaping the rewards and recently announced that they are running at 90% occupancy over 5 sites and 3 key Cities in the North. When questioned on the success of the brand, Walton comments ‘our Aparthotel model is not the same as a hotel, Roomzzz guests are typically professionals and international guests looking for a longer term stay than a hotel can reasonably offer. Guests are encouraged to stay longer term with the convenience of a kitchen, living and dining rooms within the apartments making for a home from home environment’.

    Roomzzz sites are successful showcases of how this breed of new generation Aparthotels can benefit a City by attracting high spend and longer staying visitors. Walton comments ‘the vision for our global expansion has been years in the making with the UK proving to be very receptive our concept. As a brand we maintain innovation at all costs and our move to the UAE reflects this desire to move the brand on into other exciting locations.’

    The group have confirmed that the ‘evolution of Roomzzz’ will be reflected in their Dubai scheme whilst maintaining their values on improving customer experience and championing transparency on rates and pricing.

    Daniel Fountain / 01.04.2014

    Editor, Hotel Designs


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