Axminster Carpets brings carpet design facility to your desktop

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For architects and interior designers looking to design their own carpet creation without leaving their desk, Axminster Carpets new Ready to Weave Design Facility is now online at www.axminstercarpets.co.uk. Selecting from either contemporary, floral, classical or geometric patterns, designers can choose any of 250 proven designs from which to recolour in any of 32 shades now available from the fast turnaround RTW semi-bespoke service.

Once created and thanks to the latest 3-D rendering technology, the carpet can be visualised in a range of hospitality scenarios including reception and bar areas, corridors and bedrooms. For those architects and designers unfamiliar with carpet design, this technology helps to translate a flat pattern into a language that is easy to understand. The completed design, with suitable references, can then be saved or emailed for further development, as well as submitted for sample creation.

The result is that by combining the latest technology with traditional Axminster weaving, architects and interior designers can offer their customers a fast-track custom carpet at costs previously only achieved with large production runs, in a fraction of the time normally associated with a custom commissioned service.

Made from a durable and easy to maintain 80% wool 20% nylon construction, Ready to Weave carpets are available in seven different qualities making them suitable for use everywhere from receptions and main staircases through to guestrooms. Designers can use the same colour palette across several designs, helping to create distinct areas while providing harmonious balance throughout the interior.

Richard Lawrence, Group Head of Marketing, Axminster Carpets:

“We have introduced the online Carpet Design Facility to make the creation of Ready to Weave carpets as simple and as fluid as possible, giving designers the chance to explore the creative potential of carpet without having to leave the office. Yet we also understand that it is hard to visualise how a flat pattern will work within a roomscape and so we introduced the 3-D tool to provide a solution to this. The result is one of the first online carpet design facilities that actually makes it easy to create the ideal carpet across a broad spectrum of locations.”

For further information telephone 01297 630630 or e-mail commercial@axminster-carpets.co.uk.

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Daniel Fountain / 10.04.2011

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.