Starwood Hotels & Resorts Worldwide, Inc. has recently announced that it plans to debut the Aloft brand in South Korea in late 2014, signing an agreement with development partner Youngshin HRD. Co., Ltd., a wholly owned subsidiary of OKHOW Co., Ltd. The hotel, Aloft Suwon, will be the first Aloft hotel in South Korea, adding to the brand’s global expansion plan and growth momentum in Asia Pacific that has been building up in recent years. A game-changer since its 2008 debut, Aloft Hotels and its vibrant “style at a steal” brand proposition is geared toward the next generation of travellers, pioneering initiatives in music, design, and technology; and providing modern comforts and a fun social guest experience at an affordable price point. The Aloft brand has consistently garnered high guest satisfaction scores since its launch, with select hotels ranking among TripAdvisor’s 2012 “Top 25 Trendiest Hotels in the US and around the world.” In addition to new developments, the Aloft brand’s global growth plans include conversions and adaptive-reuse projects.
Aloft Suwon is located in Yeongtong-dong in the heart of historical Suwon, the provincial capital of Gyeonggi-do, South Korea. Suwon is a major industrial center, housing Samsung Electronics’ digital city and a large factory complex; it is also home to 14 university campuses. Located about 60 kilometres from Incheon International Airport and 30 kilometres from Seoul, the hotel is well connected by various modes of transportation. It offers easy access to numerous sights, including the impressive UNESCO World Heritage site of Hwaseong Fortress, the Suwon business district, and local government offices.
Slated to open in October 2014, Aloft Suwon is part of a mixed use development that also consists of retail and residential spaces. The hotel occupies the 4th to 11th floors, featuring 120 guest rooms, including 114 standard rooms and six suites, in a modern, fresh, and fun setting. It also boasts a 404 square meter meeting and function space, and two food and beverage facilities, including the buzzing signature lounge and bar, and an all-day dining restaurant. Other amenities include a 275 square meter recreational facility, with a well equipped gym, and it is situated adjacent to an 854 square meter spa that provides signature rejuvenating treatments.
Source: Starwood Hotels & Resorts Worldwide, Inc.
