Aloft Chennai Introduces Style at a Steal

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    Starwood Hotels & Resorts Worldwide, Inc. introduces style at a steal by announcing the opening of Aloft Chennai OMR-IT Expressway, the first Aloft hotel to open in India and the 42nd Aloft hotel globally. A second Aloft hotel opened on 1st August 2010 in Bangalore. Urbanedge Hotels, a special purpose vehicle (SPV) of Auromatrix Hotels Private Limited, plans to set up several properties of Aloft hotels in the country over the next few years.Starwood has reinvented hotel design with the debut of its newest brand, Aloft Hotels. With more than 40 hotels open since its June 2008 debut, the Aloft brand became the talk of the hospitality industry by going global while in launch mode, opening China’s Aloft Beijing Haidian and Aloft Abu Dhabi in the United Arab Emirates in the brand’s first 15 months. Featuring large guest rooms, a buzzing bar scene, an urban-inspired grab-and go café and industrial design elements throughout, Aloft delivers urban-influenced, modern and vibrant design and an energetic guest experience at an affordable price point.

    Aloft is Starwood’s design-led, social-experience brand that has enjoyed the fastest ramp-up of any brand in hotel history. As a young, tech-driven society, India will become a key market for the Aloft brand’s development outside of the United States.

    Aloft Chennai OMR-IT Expressway features 130 spacious, loft-like rooms, accessible technology and a vibrant, social atmosphere. The hotel is located on the Old Mahabalipuram Road (OMR), the hub for IT development in Chennai. The hotel is also adjacent to over 5,000 square feet of meeting space and a restaurant.

    Aloft Bengaluru Whitefield will include 170 rooms, and access to a large restaurant as well as more than 8,500 square feet of meeting space. The hotel will be located in Whitefield, Bangalore, one of the city’s two major clusters of IT industries, home to several IT parks and an export promotion zone.

    Daniel Fountain / 07.08.2010

    Editor, Hotel Designs


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