Affinia 50, located in the heart of New York City’s sophisticated Midtown neighborhood (on 50th Street at Lexington Avenue), is currently undergoing a top-to-bottom renovation that is scheduled for completion in November 2013. The renovation encompasses the entire Midtown Manhattan boutique hotel: all guest rooms and suites, as well as all public spaces, including the lobby, popular second floor Club Room and corridors. The hotel has remained fully operational during the renovation process. Affinia 50’s $18 – $20 million transformation pays homage to its surroundings, capturing the energy and evolution of the neighborhood and incorporating all the comforts of home. The boutique hotel’s overall design will offer more of an open layout, created to reflect a chic, city-smart space where guests can balance business with leisure. This will be the first renovation for the property in ten years.
As part of the new overall direction for the NYC hotel, Affinia 50 will look to forge outside partnerships to enhance the guest experience. Recently, Affinia 50 launched a collaboration with FreshDirect, offering guests ready-to-make meals delivered to the hotel, and NakedWines.com, an online community that supports independent winemakers, to host the hotel’s nightly wine hour.
Re-imagined by celebrated architect Nobutaka Ashihara and international interior design firm Dawson Design Associates, the property’s approachable yet modern environment will be achieved through textures, rich woods and classic lines – all of which underlies the Affinia 50 boutique hotel experience.
“The new Affinia 50 will be a space where guests can enjoy facilities and hotel amenities designed for the well-seasoned traveler – whether in town for business or pleasure,” said Brian Gehlich, Affinia 50’s general manager. “The completely renovated property includes curated elements that evoke a sense of familiarity, chic, modern and locally inspired in its design. We want the hotel to be a welcome haven for guests to feel right at home.”
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