Accor strengthens its UK network

150 150 Daniel Fountain
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Accor, the world’s leading hotel operator and market leader in Europe, is pleased to announce the signing of the Novotel London Brentford hotel, which will be operated under a lease agreement with Brentford Hotels Limited, a subsidiary of the Pedersen Group. The 202-room hotel is under construction and is due to open early 2015. The hotel joins the midscale brand’s growing network which boasts 31 Novotels in key city destinations. The brand’s flagship Novotel London Blackfriars hotel opened in Southwark in October 2012 with high tech specification throughout, and Accor has also announced a new build Novotel at 40 Marsh Street, Canary Wharf which is due to open in mid-2015.

Thomas Dubaere, Managing Director, Accor UK & Ireland said: “The Novotel London Brentford hotel is an ideal location for both business and leisure travellers. It further strengthens our presence in the Greater London area and is another important step towards growing the UK network. Novotel is a key midscale brand for Accor and this hotel demonstrates our commitment to this segment.”

With 395 hotels in more than 60 countries, Novotel hotels are located in the heart of major cities, business districts and tourist destinations. The brand offers efficiency and comfort to its business customers while satisfying the needs of leisure travellers through contemporary design, flexibility and technology.

Daniel Fountain / 21.10.2013

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

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Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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