Accor opens First Pullman Hotel in the UK

150 150 Daniel Fountain
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Accor has announced the opening of its first Pullman branded hotel in the UK, the Pullman London St Pancras.

Accor is establishing this international upscale brand in the UK in a move to widen its hotel brand portfolio in the UK, which currently includes Sofitel, MGallery, Novotel, Mercure, ibis, ibis Styles and ibis budget. Pullman London St Pancras, previously home to Accor’s Novotel brand, officially opens this month (September) following a comprehensive refurbishment which has seen the complete transformation of the hotel into one of London’s most contemporary and stylish hotels.

Entering the market as London’s newest upscale hotel brand, the UK’s first Pullman hotel is a cosmopolitan home of style and modernity. Situated just three minutes from King’s Cross St Pancras, the hotel features 312 bedrooms, with panoramic views of the London skyline, and a restaurant and bar named Golden Arrow. There are also 17 spaces for events and business meetings, including a 446-seat tiered theatre for arts and corporate use.

The hotel offers Pullman’s best signature services: Welcomer, Pullman bed, docking station, free Wi-Fi, Connectivity Lounge in partnership with Microsoft®, Co-Meeting offer for the MICE market, Nespresso® services, Vinoteca by Pullman wine selection and Open Kitchen in the new restaurant, Golden Arrow.

A stylish hotel for a cosmopolitan city
Today, the Pullman London St Pancras has been designed to exude high quality coupled with comfort and functionality to suit clientele of seasoned travelers.

The highly contemporary architecture and design of Pullman London St Pancras is instantly striking. The essence of modern London is captured in the design of the hotel’s public areas. The design takes much of its inspiration from its location, drawing on the urban connectivity or the area, the linear images of railway life and the bustling and energetic style of modern city life, all visible throughout the hotel’s creative, textured and colourful design.

A culinary journey
Guests can enjoy fabulous cuisine at the ‘Golden Arrow’ bar & restaurant which seats 94. The new restaurant is named after Golden Arrow, the famous all-first-class Pullman train service between Paris and Calais from the 1920’s which connected London to Paris, opening the UK up to the cultural, business and culinary influences of France and the rest of Europe. Chef Rees Smith centres Golden Arrow’s menu around modern European cuisine and the fine wines that match. Guests can enjoy the innovative Vinoteca by Pullman wine libraries which offer a wide range of wines by the glass; all perfectly paired with a range of dishes, or to be simply enjoyed on their own.

Daniel Fountain / 19.09.2012

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

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Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
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