10th Anniversary Facelift Unveils New Look & Branding of J Plus Hotel by YOO

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    A refreshed new look and branding of the former J Plus Boutique Hotel in Causeway Bay as J Plus Hotel by YOO is unveiled on May 22, 2014 following a bold HK$10 million makeover by world class YOO Studio.On its 10th anniversary, the iconic fashionista address has been “redefined’ for the next decade by YOO, founded by design guru Philippe Starck and entrepreneur John Hitchcox.

    A new-look façade “pulls back the curtains” to reveal the buzzing street-level lobby and the main entrance, previously tucked away discreetly in Irving Street, is now switched to a much larger and more prominent entry in Pennington Street.

    Interiors also have a creative new lease of life bearing avant garde design elements that unmistakably reflect YOO’s unconventional DNA, from playfully coloured fabrics by feted designers such as ‘Timorous Beasties’ to eclectic imported European furniture.

    Yellow, orange and red tinted glass panels inscribed with Chinese motifs of coins, dragons and bamboo are introduced as symbols of good fortune.

    A giant entry panel artwork bears an uncanny resemblance to Leonardo’s enigmatic Mona Lisa, playfully symbolising both the Renaissance in European culture and the hotel’s own rebirth.

    Continued on page two…

    Daniel Fountain / 16.05.2014

    Editor, Hotel Designs


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