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The Luxury Collection

The Luxury Collection debuts in Armenia

800 550 Hamish Kilburn

The Alexander, a Luxury Collection Hotel becomes the first international luxury hotel in Armenia…

Following plans to open 30 new luxury hotels this year, Marriott International has annoucned the opening of The Alexander, a Luxury Collection Hotel. Owned by Tsupani CJSC., the hotel proudly brings The Luxury Collection’s rare, indigenous and captivating experiences to the capital of Armenia – one of the world’s oldest cities and a noted historical intersection between the East and West. As the country’s first internationally-branded luxury hotel, The Alexander joins a portfolio of more than 100 Luxury Collection hotels around the world. The brand’s new footprint in Yerevan also further cements the hotel group’s strategy to meet the growing demand for experiential luxury in emerging markets.

“Armenia is a destination with a deeply rooted history and rich culture, which has until now remained a mostly unchartered destination for our Global Travelers” said Anthony Ingham, Global Brand Leader, The Luxury Collection. “The Alexander will allow our guests to connect with the fascinating capital city of Yerevan, marked by grand Soviet-era architecture and historic landmarks such as the Matenadaran library, and truly engage in the authentic traditions of Armenia.”

“Led by Alexander James Interior Design, the decor draws upon intricate Armenian motifs, alongside contemporary flourishes.”

Set in an enviable location in the heart of Armenia’s capital, The Alexander is mere moments away from the city’s famous Republic Square, and is a brief stroll to numerous landmarks and cultural sights. The striking hotel reflects the city’s distinctive architecture, cleverly incorporating an 18th century façade at its entrance to hint at the indigenous charms found within. Led by Alexander James Interior Design, the decor draws upon intricate Armenian motifs, alongside contemporary flourishes that bring to life the history and modernity of the destination within the property’s opulent public spaces.

Roof top restaurant

Image credit: Matthew Shaw.

“Shaped by rich traditions, coveted treasures and a storied history, the city of Yerevan truly encapsulates the spirit of The Luxury Collection,” said Jenni Benzaquen, Vice President of Luxury Brands, Europe at Marriott International. “The Alexander will provide sophisticated, independently-minded global explorers and locals alike with an unparalleled level of luxury in this fascinating destination. The unique destination experiences offered by The Luxury Collection, combined with Armenian hospitality, is also the perfect way to introduce our luxury portfolio to the region.”

The Alexander offers 114 guestrooms and suites, many of which include private balconies. The magnificent Presidential Suite is celebrated as a standout highlight of the property, occupying an entire floor and spanning over 1,700 square feet. An equally alluring feature is the Alexander Spa by Anne Semonin, providing guests with an inviting haven of wellness experiences and personalized treatments designed to relax, heal and rejuvenate. The hotel also features a state-of-the-art fitness centre, a full-service beauty salon, and the city’s first indoor pool, which boasts breath-taking vistas of the snow-capped peak of Mount Ararat.

Main image credit: Matthew Shaw/Marriott International