• Covid-19 – click here for the latest updates from Forum Events & Media Group Ltd

Posts Tagged :

Survey

A navy blue air purifier next to a navy blue bed

Nearly half of Brits surveyed expect air purifiers in tomorrow’s hotel

730 565 Hamish Kilburn
Nearly half of Brits surveyed expect air purifiers in tomorrow’s hotel

Blueair, which produces air purifiers that remove air pollutants like smoke, mold and allergens, recently participated as a Product Watch Pitch Partner at Hotel Designs LIVE. Here, the brand shares insights into how consumers feel about visiting hotels in a post-pandemic world…

A navy blue air purifier next to a navy blue bed

With the brilliant news that the hospitality industry can soon resume, the task of getting consumers through the doors will be a challenge that many hotels face, with many people continuing to be naturally concerned about visiting public spaces and mixing with others. One solution to instil consumer confidence, according to a recent YouGov survey of 2,000 UK residents, is to install an air purifier within the venue to improve indoor air quality. In fact, almost 40 per cent of those who took the survey saying that they would be more likely to stay in a hotel with air purifiers

Blueair a world-leading manufacturer of air purification solutions for home and professional use commissioned the YouGov research to share insights into how consumers feel about visiting hospitality venues and hotels after seeing the benefits from installing air purifiers first-hand in a Central London hotel. Founded in Sweden, Blueair delivers innovative, best-in-class, energy efficient products and services to consumers in more than 60 countries around the world.

Prior to taking the YouGov survey, 43 per cent of participants knew that indoor air contains PM2.5 (e.g., dust) particles, 74 per cent were aware of bacteria and 72 per cent knew that indoor air contains viruses. Of all those who took part in the survey, 12 per cent did not know that indoor air can contain VOCs, mould, pollen, pet dander, viruses, bacteria or PM2.5. There’s no doubt that purifying indoor air will give consumers more confidence about heading out to their favourite restaurant, café or pub. As well as removing bacteria and viruses, an air purifier can help with allergies, asthma, and other respiratory problems. Blueair’s air purifiers draw air in through its filtration system and will clean a room up to five times every hour. Its HEPASilent™ technology removes at least 99.97 per cent of dust and harmful particulate matter as small as 0.1 microns in size, quietly and using minimal energy consumption.

“When you learn that indoor air can be up to five times’ more polluted than outdoor air, investing in air purifiers for hospitality venues becomes a very sensible and important investment for those preparing to re-open,” explained Michael Westin, B2B sales manager for Blueair. “Our compact, quiet, and stylish Blue Pure 411 air purifier can be found in every guest room in the central London boutique hotel, Page 8, and their staff and clients have seen the benefits first-hand. Blueair’s range of air purifiers are not only one of the best on the market in terms of performance but the design has also never compromised, meaning they can fit seamlessly into any hotel room, big or small no matter the interior styling.”

By partnering with the best air purifier brand in the world, Page8 hotel in London promises to provide the best indoor air quality for guests. A cosy well-designed hotel room is essential for a pleasurable trip, while breathing clean air in the room is an added value which is not commonly offered to guests of a hotel. Using a Blueair air purifier that removes airborne pollutants will go a long way towards helping our guests stay healthy by breathing cleaner air.

As well as removing bacteria and viruses[1], an air purifier can help with allergies, asthma, and other respiratory problems. Blueair’s air purifiers draw air in through its filtration system and will clean a room up to five times every hour. Its HEPASilent™ technology removes at least 99.97% of dust and harmful particulate matter as small as 0.1 microns in size, quietly and using minimal energy consumption.

Sara Alsen, Chief Purpose Officer for Blueair commented: “Breathing clean air is essential for a healthy lifestyle but the presence of dust, mites, mould, bacteria and viruses means that indoor air can be up to five times’ more polluted than the outdoor air[1]. If consumers are to be persuaded to spend time in their local hospitality venues and businesses, then installing an air purifier not only ensures cleaner air but it also inspires confidence.”

Blueair is dedicated to providing clean air both inside the home and within the hospitality business. Its high-performing air purifiers have a high Clean Air Delivery Rate, cleaning the air within a room five times every hour, removing harmful particles, bacteria and viruses using HEPASilent™ technology.

For your bespoke air purification solution please get in touch with Michael Westin michael.westin@blueair.se

[1] *Testing by the accredited CAS Test Technical Servies measured a 99.99 per cent removal rate of the 12 most common viruses and bacteria by the Classic 280i and Classic 480i, including swine flu (H1N1), E. coli, and Enterovirus (EV71).*

Blueair was a Product Watch Pitch Partner at Hotel Designs LIVE, which took place on February 23, 2021. Read more about the virtual event here. The next Hotel Designs LIVE will take place on May 11 2021.

Main image credit: Blueair

REVEALED: Top 20 attributes Brits look for in a hotel room

730 565 Hamish Kilburn
REVEALED: Top 20 attributes Brits look for in a hotel room

A survey commissioned by P&G Professional has revealed that filthy bedsheets, hairy plugholes and unidentifiable room smells are some of the top factors likely to cause Brits to walk out of their hotel and never return…

With the growing pressure on hoteliers to receive positive reviews and feedback, a study has been published that highlights some of the main faux pas that would make a guest walk out.

Research into hotel guests’ experiences shows the importance of cleanliness to improve online ratings and customer loyalty.

A study of 2,000 Brits who regularly stay in hotels has revealed that dirty bedsheets were the most likely issue that would result in a guest refusing to stay, followed by a disgusting bathroom or a smelly room.

Almost everyone surveyed – 97 per cent – was disturbed by evidence of previous guests in their room, with two thirds stating they felt their skin crawl at the thought of old drool marks on their pillow. And 66 per cent can’t handle the sight of a stranger’s hair lingering in the plughole of the hotel shower.

Savvy travellers won’t make the same mistake twice though, with 84 per cent of guests claiming they would not return for a second visit if the accommodation was unclean.

“It is clear from this research that for hotels, the key to guest happiness is maintaining a high level of hygiene,” said Greg Elmore, UK & Ireland country sales manager at P&G Professional. “An unclean experience can damage a hotel’s reputation, from negative reviews to the risk of losing repeat business. It is critical to ensure cleanliness is the starting point of a great guest experience.”

The study also found that while Brits may be horrified by an unclean room, many admit to less than favourable habits when staying away from home.

More than a quarter admitted to dribbling on hotel pillows, 25 per cent leaving hair in the shower, and a fifth dropping food on the carpet.

“Three quarters of those surveyed would leave a bad review online if their hotel stay was unclean.”

Shockingly, five per cent admitted to boiling food like eggs in the kettle and four per cent have let children draw on hotel walls with crayons.

It also emerged that when it comes to looking for a spotless hotel, one third of those surveyed rely on recommendations from friends or family. And three quarters of those surveyed would leave a bad review online if their hotel stay was unclean.

This can be damaging to hospitality businesses though, as 93 per cent read online reviews before booking. For potential guests, cleanliness has been revealed as the most important factor when checking reviews, more than location or service.

Only one in eight of those surveyed would consider staying in an establishment which has received less-than-stellar ratings for its hygiene.

These negative experiences can impact hotels with immediate effect as 55 per cent will want to talk to management if they come across a rude member of staff.

TOP 20 ATTRIBUTES BRITS LOOK FOR IN A HOTEL ROOM

1. A fresh smelling bedroom
2. An immaculate bathroom
3. Fresh smelling bed linen
4. No stray hairs in the bedroom or bathroom
5. Bright, white sheets
6. No dirty ring around the bathtub
7. Comfortable room temperature
8. Natural light
9. A decent sized bed
10. A lovely view from the window
11. A good sized room
12. Stylish décor
13. Fluffy towels
14. A good amount of pillows
15. Plug sockets near the bed
16. Bright, white bathrobes
17. No fingerprints on the mirror or window
18. Good bathroom size
19. Smart TV with plenty of channels
20. Free beauty products in the bathroom

Main image credit: Pixabay

New research suggests the design and connectivity are key to attracting millennial hotel guests

Hamish Kilburn

To understand how hoteliers can win over the most competitive demographic in the hospitality sector – millennials – hotel furniture manufacturer Knightsbridge Furniture surveyed 1,000 18 – 34-year-olds to understand just how important design is in the modern hotel… 

A recent survey, carried out by Knightsbridge Furniture, revealed that an overwhelming 87 per cent of consumers aged between 18 – 34 years old cited the interior design as important when booking a hotel, with 81 per cent identifying a ‘cool bar’ as a critical factor in their choice.

The research also highlighted the power of social media as a communication tool – a topic that Hotel Designs covered a few months ago with Designing Instagrammable –  with 76 per cent professing to have shared an image of a hotel (including bar, pool, restaurant, bedroom) that they have stayed in. Furthermore it is a signifier of good taste, with 83 per cent stating that they booked a hotel because they had seen images from someone they follow on social media. 73 per cent check the social media feed of hotel before booking and one in three would be put off booking altogether if a hotel had no social media presence.

“49 per cent would be put off if they couldn’t book instantly online.”

A considered design scheme could also be part of the solution for hoteliers wanting to build a loyal following among the ‘millennial generation’. As whilst 82 per cent of millennials stating a preference for experiencing a new hotel each year, a significant 42 per cent will return for an impressive design.

Website performance was another key area of investment for hotels – which is another topic that Hotel Designs has put in the spotlight recently with its Marketing in the Modern Age series of features. More than half of millennials would be put off booking a hotel if the website was difficult to use, 49 per cent would be put off if they couldn’t book instantly online.

“Thriving hoteliers recognise the necessary investment in design, furniture and finishes to keep this audience returning,” said Alan Towns, Chief Executive Officer, of Knightsbridge Furniture.” Equally important is the management of social media channels and vitally, having the best Wi-Fi in town!”

Main image credit: Knightsbridge

“There’s no place like home,” or not according to latest survey

Hamish Kilburn

Gen z (18 – 24-year-old) travellers have visited more places overseas than UK destinations, a recent survey reveals…

Travellers aged 18-24 have visited more overseas destinations in the last five years than they have in the UK, according to a new study by Best Western Great Britain, suggesting that more attention needs to be made into the design direction – and facilities – of hotels in Britain.

The research explored UK travel trends, revealing the holiday habits of the nation and the main influences on their choice of holiday destination.

The study found that people between 18 and 24 years old have seen more destinations abroad than they have in the UK. This generation, on average, has visited four places overseas, while only visiting two locations in their home country.

It’s not all bad for Blighty though. In general, one in four people surveyed (25 per cent) say they have visited three UK destinations in the past five years, whilst a similar amount (24 per cent) said that they haven’t visited any overseas destinations, indicating that UK tourism is still alive and well, despite global travel taking priority among younger travellers.

People aged over 55 years are the most likely to have not visited a destination abroad in the last five years (29 per cent). This decision could be down to the price difference between a UK and international break, with this age group stating price as the main influence that persuades them to visit a UK tourist destination.

The research also explored Brits’ major motivations for choosing their holiday destination. Over half (57 per cent) of those in Yorkshire stated that they are most influenced by price when considering a vacation – just higher than the national average of 54 per cent.

The top 10 influences on booking a UK break are:

  • Price (54 per cent)
  • Attractions/landmarks (52 per cent)
  • Views (49 per cent)
  • Hotels / accommodation (39 per cent)
  • Weather (39 per cent)
  • Food and drink (29 per cent)
  • Culture (23 per cent)
  • Accessibility i.e. good transport links (22 per cent)
  • Proximity to home (19 per cent)
  • Nostalgia (19 per cent)

Rob Paterson, CEO at Best Western Great Britain, said: “It was fascinating to learn which factors Brits consider the most when choosing where to travel.

“Sometimes we can be guilty of prioritising overseas travel and forgetting about the wonderful places closer to home. Staycations allow you to get away and explore our beautiful country, without the usual high costs and stress of travelling abroad. There is more to explore in Great Britain so for your next holiday, why not consider visiting some of our own brilliant destinations?”

The survey launches after another study concluded that 95 per cent of travellers would, these days, rather spend money on a luxury experience rather than a luxury product. 

Main image credit: Pixabay

Hotel Designs Logo stacked & NEW strapline-012

Hotel Designs Reader Survey 2017-2018

800 444 Daniel Fountain

Here at Hotel Designs, we like to provide content that is both engaging and useful for our audience.

As we continue to move forward, we’d like to get some feedback from our readers in order to continue bringing you what you want to see.

Our 2017-2018 reader survey gives you the chance to let us know what content you currently like and content you want to see more of, as well as suggesting other topics you would find the most useful. We are continuing to evolve the HD brand, so it’s important to us that we listen to what our readers want and need from the website.

We would be grateful for just 5-10 minutes of your time to share your thoughts here: https://www.surveymonkey.co.uk/r/HDreadersurvey