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INDUSTRY INSIGHT: Visualising the future of F&B spaces in hotel design

730 565 Hamish Kilburn
INDUSTRY INSIGHT: Visualising the future of F&B spaces in hotel design

Hospitality will awake from the pandemic to face new challenges when it comes to designing F&B spaces. Hotel Designs turns to the CGI experts at North Made Studio to try and visualise the future of these public-facing outlets…

With the industry on a hiatus due to the COVID-19 pandemic, there will be some important future choices to make for hoteliers.

These choices will need to be made in all areas, but may become most stark within the F&B spaces of their hotels.

Until government guidelines are released, exactly how this sector of the hotel industry will proceed is a mystery. Dictating dates for reopening and the easing of certain measures will be crucial to define how the industry needs to adapt.

Should measures not be eased enough and distancing remain in place for the foreseeable future, questions will need to asked about profitably for certain spaces in a ‘socially-distanced’ world. Within the hotel sector F&B spaces may not be deemed a profitable use of available space.

From a visualisation perspective there may be more focus put on the finer details of a F&B space. Viewpoints centred around individual seating areas, up-selling the attributes of the table setting, rather then focusing on the overall aspect of the whole F&B interior area.

Some hoteliers my choose to get ahead of the game and move F&B spaces outdoors, allowing the potential for these spaces to open sooner. Over the last few years interior design for the luxury F&B sector has tried to bring the outdoors in, with Biophilia becoming a growing trend. This potential move of F&B spaces from indoor to outdoors would switch this around. Visually this could allow for outdoor F&B spaces to be depicted with extensive greenery, using the current trend and taking it beyond what was capable within an indoor environment. Or the alternative could happen, and a drive to bring the indoor aesthetic to outdoor spaces could become a trend.

The visualisation sector is geared up to work with both interior and exterior spaces, minimising any differentiation between the CG imagery produced in terms quality or realism.

Another possibly trend for F&B spaces within the hotel sector may be to move more than just the seating/eating areas outdoors. With the popularity of street food kiosks, van and trailers, There is the potential to move the complete catering service outside. Providing an innovative feature to the hotel experience that also opens up the F&B space to the general public, increasing potential custom.

Another great possibility of this is that the catering trailer/van can easily be switched out, to provide customers will different food and drink offerings on a regular basis. Incredible engaging visualisation can be produced for these kinds of external spaces. Creating the scene is just the start, population elements can be embedded within the scene to built a complete visual that includes food trailers, tables, chairs, different demographic of people. Finer details can also be added such as drinks on tables, litter bins. The more detailed the space is visualised, the more realistic and engaging it can be.

To further explore the future of F&B spaces in hotel design, we need to take things back to a pre-COVID stage. Many companies are simply waiting out the Coronavirus pandemic, putting projects on hold, in the hope that things will return to some semblance of normality. For these type of businesses the visual aspects of their F&B spaces will continue to follow current trends.


Customers need to be enticed to utilise the F&B facilities within the hotel, creating engaging design with attractive styling is key. Sell these experiences during the early phases of a project with 360 degree viewpoints and visual reality tours can be a great way of boosting interest and getting designs approved.


A core factor for F&B spaces in hotels is their convenience. Ensuring the spaces are easily accessible and positioned close to heavy footfall areas, will help to increase their usage. Positioning and ‘eye-catching’ features can be showcased via traditional still CG images, assisting the planing and development phases.


No two hotel customers are the same, with hotel spaces being used for both business and pleasure, the needs of specific customers will vary. Offering a variety of services with a F&B space will accommodate for ‘on the go’ customers as well as those customers who have more time to sit down and have a full meal. Showcase these innovative features via the use of cameo shot visuals.


The ability for a F&B space to be multi-purpose is vital. Catering for breakfast, lunch, snacks, dinner and drinks allows for the capture of more customers throughout the day.

With the core features of the space remaining the same, the F&B space can be created in CGI for visualisation purposes, and redressed several times to show the adaptability of the space.

Image credit: North Made Studio

Overall F&B spaces within hotels are facing some challenging times. But whatever happens in the future regarding reaction to COVID, these spaces will always be required  in some form. And the visualisation sector will be there to assist with what changes to the design ethos are needed. If new ways to communicate a space are required, the technological advancements in virtual reality could be the key to creating ongoing engagement in the future.

North Made Studio is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here. And, if you are interested in also benefitting from this three-month editorial package, please email Katy Phillips by clicking here.

Main image credit: North Made Studio

How CGI is continuing to change how spaces are designed for the better

730 565 Hamish Kilburn
How CGI is continuing to change how spaces are designed for the better

CGI renderings have eliminated many boundaries for the hotel design community. As designers and architects work on the planning stages of projects during the pandemic, 3D architectural and visualisation company North Made Studio explains how software development has taken CGI into new a creative territory… 

Thinking up an interior design can be simple. A gifted creative can generate an idea for an interesting and engaging interior space. Drawing on their knowledge and experience to envisage something special.

However, communicating this interior design concept, and how it will fit within the confines of the property, can be a big challenge.

Thankfully, over the years, CGI has come into the mix. In the early development, it allowed interior designers and fit-out firms to create a rough approximation of how the space will look. Giving peace-of-mind to the client, putting them at ease about pressing ahead on an interior project.

10 years ago, the CGI industry would assist with producing basic 3D models of an interior space. Since then the software has improved greatly. Now a rough 3D ‘sketch’ can be generated by anyone with a basic level of computer skills and the dimensions of the space.

These software developments have pushed the CGI sector to offer something with significantly more value. Photo-realistic 3D renders.

3D renders, or visualisations are now produced to not only provide an accurate model of the interior space (and all of its suggested interior design elements), but also to go further and showcase the interior design ideas, communicating them to the client visually. Allowing viewers to experience them as if they were looking at a photograph of a physically constructed space.

Offer variety and be more competitive

The beauty of CGI is that is can be edited when required. Modifications can be made to change colour scheme, materials, surface finishes, furniture, light fixtures, etc.

All design aspects can be changed, but the shell of the interior space can remain the same. Interior designers can offer a selection of design ideas to their client, giving them the ability to test out ideas and produce live market research.

CGI also allows interior designers to be more competitive. The industry is growing and as it is relatively unregulated, anyone can claim to be an interior designer. Ensuring an interior design stands out from the crowd can be greatly helped by producing high quality CGI visualisations that will ‘wow’ the client. Producing a higher level of engagement and creating a design that is memorable.

Adding value to interior design

The ability to visualise an interior design accurately allows for so much more added value.

For the client, there are no major surprises. All the main elements of the interior design can be focused on within the CG imagery. If certain aspects are not to their taste, these can be changed prior to anything be made or installed physically.

As a tool for interior designers, high-quality interior visualisations are a guarantee of a happy client. Your idea can be fully visualised and communicated. With the ability to edit it to suit any issues the client picks out.

CGI visualisations are made accurately and correct to scale. Meaning errors can be minimised and the CGI space can be utilised to produce plans to assist with the construction/fit-out phase of a project.

Image credit: North Made Studio

Boost marketing and engagement

Still CG images are the norm for the interior design sector as a whole, looking back to the earliest stages of modern interior design, hand-drawn sketches and technical drawings were standard. CGI has continued this approach on the whole, building on it to blur the lines between the real and virtual world, by increasing quality and realism within the CG images.

However, over the last 10 years the capabilities of CGI software, the visualisers, and the techniques used, have allowed for new ways of visualising an interior design to be implemented.

Image credit: North Made Studio

CGI Animation within interior design

Animations can transform a single view of a space into a video that explores all aspects of the interior design. Allowing a singular piece of media to display all key aspects of the interior design. The CGI animation also benefits from being very shareable. Once uploaded online, it can be posted to social media sites, shared, reposted, liked, etc. Allowing from a greater amount of engagement with the viewer.

Explore an interior design with Virtual Reality

Another form of CGI that has allowed clients and viewers to engage much more with interior designs, are CGI Virtual Reality tours.

These come in many shapes and sizes, the most prevalent currently is the 360-degree panoramic view. This allows viewers to look at the interior design CGI in 360 degrees, exploring all aspects, but gives them control of the movement.

Allowing the user to dictate what aspect to view in real-time. Again, the sharable features of the VR are embedded within the product. And with the interactively features included, the 360 panoramic CGI views are hugely engaging and a very impressive marketing tool.

What’s next for CGI within interior design?

With rapid improvements in software and techniques it is hard to say exactly what kinds of CGI progression could become reality in the future. The most obvious would be improvements in Virtual Reality. Due to the associated high costs, currently only 360 panoramic VR views are a realistic tool for most interior design projects.

However, as improvements are made, full virtual reality is likely become the norm. Imagine showcasing an interior design within a web browser window. Allowing a client to not only view the space in 360 degrees, but also navigate through it in real-time. WebGL and similar product are currently able to offer a service like the, although there are limitations on the levels of quality that can be shown, as well as high production costs.

Progressions in the future are likely to see improvements within this area to allow for photorealistic interior spaces to be visualised inside a virtual reality environment that can be interacted with fluidly, even on the most basic PC or mobile device.

North Made Studio is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here. And, if you are interested in also benefitting from this three-month editorial package, please email Katy Phillips by clicking here.

Main image credit: North Made Studio