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Leonardo Hotels

Glasgow Pond Hotel Hotelroom © Leonardo Hotels

Brexit ‘no deterrent’ for Leonardo Hotels in European expansion

850 567 Daniel Fountain

The managing director of the UK’s newest hotel group has outlined plans to press ahead with further expansion to follow its impressive market entry in Scotland.

Daniel Roger, MD at Leonardo Hotels Europe, says the company has not been deterred by the Brexit and is fully focused on its growth strategy to create a strong portfolio across Europe.

The hotel group – which opened Leonardo Royal Hotel Edinburgh as its flagship Scottish unit after a £6.1 million refurbishment to the former Premier Inn earlier this year – has now taken over Portland Hotels, adding five more locations across Scotland to its portfolio.

The new Leonardo Hotels in Edinburgh, Glasgow, Aberdeen and Perth take its number of properties to more than 85 in 40+ locations, with Scotland representing a prime focus destination for further growth by the group.

But Daniel has stressed that plans for progression do not stop there. He said: “With the market launch in the UK two years ago (the opening of the Leonardo Hotel London Heathrow Airport), our main targets were to increase our portfolio and strengthen the recognition of Leonardo Hotels brand in Scotland.

“This plan underlines our latest coup, which is the takeover of the Portland Hotels with five properties in Scotland; expanding our portfolio to include two hotels in Edinburgh as well others in Glasgow, Perth and Aberdeen.

“Leonardo’s portfolio will grow to seven hotels with 1,048 bedrooms, which represents a significant strengthening of our presence in the UK, and Scotland in particular. And we still have a lot to offer.”

When asked about the impact of Brexit, Daniel was unequivocal in his response, saying: “We have just taken over five hotels in the UK. This is a clear statement.

“The ultimate target of the company is to promote and strengthen the brand Leonardo Hotels Europe-wide. Our future strategy is to continue our investment in growth and to have 100 hotels across Europe by 2020.”

The design of the new Leonardo Royal Hotel Edinburgh was the work of respected designer Andreas Neudahm and ties in with the group’s philosophy of creating sites which reflect their location. The Haymarket location aims to appeal to both leisure and business guests with excellent tram and rail links nearby and a generously sized car park.

Plans are also advancing for the five Portland Hotels to be rebranded as Leonardo Hotels, including proposals for some to undergo a refurbishment programme.

www.leonardo-hotels.com

Leonardo Hotels - Edinburgh

Leonardo Hotels opens first ‘Royal Hotel’ in Edinburgh

1000 650 Daniel Fountain

Euro-cool specialists Leonardo Hotels has chosen Edinburgh as the location for its first property opening in Scotland.

The Berlin-based company, one of Europe’s fastest growing hotel groups, has invested more than €7 million (£6.1 million) in the complete refurbishment of the former Premier Inn in Edinburgh’s Haymarket district.

Guests can look forward to bedrooms with iconic panorama images of the Edinburgh skyline, bathrooms with a giant mural of sheep as well as stylish Scottish-themed furnishings, while the lobby and bar/restaurant areas offer sophisticated and boutique-style glamour.

The design of the new hotel – which offers 4-star superior accommodation across its 282 renovated bedrooms – was created by acclaimed interior designer Andreas Neudahm and continues the Leonardo Hotels’ philosophy of developing non-standardised hotels that have their own distinct regional character.

Operations Manager Lucy Basnett said the decision to create the hotel under the premium Leonardo Royal brand underlines the group’s positioning of Edinburgh as a prime new location in its continued European expansion plans.

Leonardo Hotels - EdinburghShe said: “Our opening brings a new destination in stylish hotel living to Edinburgh. While we are a chain hotel, we are as far removed from a chain hotel as possible.

“Each hotel is designed to be individual, like our guests, and to reflect the surrounding area, using special local touches and features such as a breakfast range distinct to the region. So if you are staying at a Leonardo Hotel in Edinburgh, you will know for sure that you are in Edinburgh. We are very excited to be Edinburgh’s newest hotel and we are confident that our future guests will not be disappointed.”

Leonardo Hotels - EdinburghThe Leonardo Royal Hotel Edinburgh takes the Leonardo Hotels’ portfolio to more than 80 hotels in 40+ locations.

Leonardo Hotels - EdinburghThe hotel is aiming to appeal to both leisure guests, given its location near to tram and train stops, as well as Edinburgh’s ever-growing corporate and business tourism market – fuelled by its proximity to the Edinburgh International Conference Centre and the under-construction tHe Haymarket development. The hotel also offers more than 90 parking spaces.

www.leonardo-hotels.com