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    Marketing for the modern age: Algorithm changes don’t do it for me either – but this is HUGE

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    For four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his third article in the series of four, Hamadache explores why hotels should explore a video-centric approach to their social media platforms in light of the algorithm changes… For those of us that […]

    Marketing for the modern age: Conversion Rate Optimisation – the new ‘SEO’

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    For four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his second article in the series of four, Hamadache explores a new acronym that should be on every hotel group’s radar, CRO…  For years, Search Engine Optimisation (SEO) has dominated the rhetoric, and discussion […]