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Aloft

ALOFT HOTELS BRINGS ITS CONTEMPORARY STYLE AND VIBRANT SOCIAL SCENE TO SAN JUAN

Aloft Hotels brings contemporary style, vibrant social scene to San Juan

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PRISA Group, the developers of The District San Juan, Puerto Rico’s premier entertainment destination, has unveiled the flag for its lifestyle-focused hotel at the Convention Centre District in Miramar.

The hotel, which has already broken ground and is expected to open the second half of 2019, will feature 175 loft-like guestrooms over seven stories with a variety of open spaces that are alive with activity and integrating the latest, innovative technology, including:

the Re:mix lounge, an area for innovative programming and can’t-miss events;
the Re:fuel café, the next-generation foodie fix from Aloft Hotels, offering made-to-order fresh, nutritious and grab-and-go food options from morning to midnight;
the anchor of the hotel’s vibrant social scene, the W XYZ® bar is always lively. Mix, meet and mingle over music and cocktails. Guests can watch live acoustic concerts, part of the Live at Aloft Hotels events, while snacking on sharable plates and sipping on seasonal cocktails;
Infinity pool and bar area with a 1,152 square foot fitness centre on the second level offering fantastic views of the Convention Centre and its fountains, and
6,000 square feet of flexible meeting space

The Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. A hotbed of innovation, Aloft has piloted programmes such as the world’s first emoji-only room service menu, the world’s first robotic butler, the industry’s first keyless entry system and a groundbreaking streaming solution for guests to stream their favorite content direct to their rooms. Aloft San Juan will bring this tech-forward experience to The District.

Marriott - ANZAC

Marriott targets Australia, NZ and Pacific region to reach 50 hotels by 2020

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Marriott International has announced that its on track to hit a target of 50 hotels for its Australia, New Zealand and Pacific portfolio by the end of 2020. This announcement follows Marriott’s recently completed acquisition of Starwood Hotels & Resorts.

With 24 hotels currently in operation and a pipeline of signed and approved deals totaling an additional 18 properties, Marriott is on track to grow to 50 hotels over the next four years across the region, which includes Australia, New Zealand, Samoa, Fiji and New Caledonia. The current pipeline properties will provide more than 2,500 hotel jobs and add more than 4,500 rooms.

“This is an extremely exciting time for Marriott as we significantly grow our footprint in the Australia, New Zealand and Pacific region, and continue to build on our leadership position in gateway markets,” said Craig S. Smith, president and managing director Asia Pacific, Marriott International. “We currently have seven of our 30 brands represented here and we look forward to introducing more in the coming years.”

Marriott International is set to expand rapidly across Australia in particular over the next few years. The world’s largest hotel company already has a strong market presence in the key gateway cities of Sydney, Melbourne, Perth and Brisbane, and will be entering emerging primary and secondary destinations, with the signings of Four Points by Sheraton Parramatta, The Westin Resort & Spa Coolum, Aloft Adelaide and Sheraton Adelaide Hotel. Three additional brands, Aloft, W and The Ritz-Carlton, are expected to be introduced to the region by the end of 2020, with the W Brisbane, and Aloft Perth scheduled to open in 2017, followed by Aloft Melbourne South Yarra and Aloft Adelaide in 2019, and The Ritz-Carlton, Melbourne and The Ritz-Carlton, Perth slated for 2020.

Marriott International is on track to boast the largest portfolio of upper upscale and luxury brands and properties across the Pacific region by 2020.

Aloft Hotels unveils its voice-activated room technology

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Imagine asking a hotel room to turn up the air conditioning when it gets too hot or to turn on the lights before getting out of bed. Well, the future is here and it just checked in at Aloft Hotels. Starwood has unveiled the results of its top secret “Project: Jetson” experiment, and are excited to reveal the first-ever voice activated hotel room, giving guests entirely new ways to interact using “Hey Siri.”

Aloft Hotels' voice-activated room technologyEach Aloft Voice-Activated Hotel Room is equipped with an iPad running a custom Aloft app used for controlling the in-room guest experience, with HomeKit-enabled accessories including room temperature, lighting options and more. These new rooms are available today at Aloft Boston Seaport and at Aloft Santa Clara.

“Forget the phrase ‘at the touch of your fingertips.’ Today’s early adopter, hyper-connected traveller wants a level of personalisation unlike ever before, and that means being able to control their hotel experience with the sound of their voice,” said Brian McGuinness, Global Brand Leader, Aloft Hotels. “We’re thrilled to be the first hotel brand to bring voice-activation to our guests in this way, using Siri to control room temperature, lighting and more during their stay.”

When guests arrive, they will launch a custom Aloft app on their in-room iPad to control various aspects of their voice-activated room. A personalised welcome screen will advise guests on how to set up their room and use their own voice with “Hey Siri.” Each iPad also offers a simple tutorial to guide guests through the setup process and answer any questions they may have.

Here is a sampling of what the smartest hotel room in the world can do:

– Control Temperature – Wake up hot at 2 am? Simply ask Siri to adjust the temperature on the Ecobee HomeKit-enabled thermostat by saying “Hey Siri, cool the room” to your desired setting.
– Adjust Lighting – Watching a movie or reading in bed? Use Homekit-enabled Philips Hue lights to select preset lighting options for every mood including: Re:set (standard lighting); Re:lax (evening); Re:view (movie theater); and Re:vive (morning). Just ask Siri to turn on the lights, turn off the lights, or simply say good morning.
– “Set the Mood (Music) – Singing in the shower but want a new track? Say “Hey Siri, put on my morning playlist.” To use this feature, guests must be signed into their iTunes account on the iPad. Music plays through the guest’s personal device.
– Explore Local Attractions – Need a virtual concierge? Just ask “Hey Siri, what are some attractions near me?” so you can navigate the area like a local.

The new Aloft Voice-Activated Hotel Rooms also allow guests to browse the internet, check the weather and more. At the end of each stay, all iPads are reset and all personal preferences are removed from the device.

Aloft Seoul Myeongdong

Starwood Hotels debut new Aloft Hotel in Seoul

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Starwood Hotels and Resorts has signed Aloft Seoul Myeongdong – the second Aloft hotel to open in the South Korean capital. The new-build hotel is scheduled to open in February 2017.

Aloft Seoul Myeongdong will feature 223 loft-inspired guestrooms with the brand’s signature offerings, such as an ultra-comfortable plush signature bed, custom amenities, as well as fast and free WiFi throughout the property. The hotel will also offer an all-day dining restaurant;Re:fuel, a 24-hour grab & go for light meals and the brand’s signature w xyz bar.

Aloft Seoul Myeongdong will join a dynamic Starwood portfolio of eight operating hotels and two properties in the pipeline in Korea – under the Aloft, Sheraton, W Hotels, Westin and Four Points by Sheraton brands.

www.starwoodhotels.com/alofthotels/

Aloft Dubai Palm Jumeirah

Starwood announces Aloft hotel for Dubai’s Palm Jumeirah

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Starwood has announced its plans to open a 192-room Aloft hotel on Dubai’s iconic man-made island – the Palm Jumeirah.

Scheduled to open in 2017, Aloft Dubai, The Palm will be the brand’s first resort in the Middle East, complete with beach access, when it opens its doors as the first mid-market hotel brand on the island.

Featuring an urban-influenced design, Aloft Dubai, The Palm will have 192 guest rooms, including 10 suites, with plush platform beds, large walk-in showers and complimentary Bliss amenities.

The Palm Jumeirah is the world’s largest man-made island and one of the most ambitious developments in the world, and the Aloft resort will be located on the right side of the Palm’s crescent. Dynamic lifestyle programming being part of the brand’s DNA, the hotel will set a buzzing social scene within The Palm, offering guests and locals live, free access to the hottest emerging musicians.

“Aloft hotels continues to gain momentum around the world and is expected to quadruple its portfolio in the Middle East by 2019,” says Neil George, Senior Vice President Acquisitions & Development, Starwood Hotels & Resorts, Africa & Middle East.

“The signing of Aloft Dubai, The Palm marks a milestone for the brand as its first resort-style property in the Middle East in one of the world’s most iconic destinations, The Palm Jumeirah.”

Starwood - Aloft's W XYZ bar concept as rendered by an artist

Starwood joins forces with Brighton & Hove Albion for hotel project

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Starwood Hotels & Resorts has announced it has entered into a franchise agreement with Brighton and Hove Albion to open a new Aloft hotel in the popular southern England coastal city. The 150-room Aloft Brighton, which is due to open in September 2017, will expand the brand’s growing footprint to four hotels in the UK, including two in London (Aloft London Tobacco Dock opens 2018), one in Liverpool and now one in Brighton.

Located adjacent to the new American Express Community Stadium, home of Brighton and Hove Albion Football Club, Aloft Brighton will form a key part of a new major development that includes a proposed specialist cancer treatment center underneath the hotel. The site also enjoys superb transport links, with an on-site mainline rail station and parking for 422 cars (including 27 disabled spaces).

“This agreement illustrates the strong demand for stylish, yet affordable accommodation in mature and strategically important cities such as Brighton,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “We are delighted to partner with Brighton and Hove Albion in this venture, and look forward to introducing our cutting-edge Aloft brand alongside one of the country’s most exciting sports and leisure developments.”

Brighton's Amex Stadium

“As a global brand and leading hospitality company, Starwood’s UK market expertise gives us confidence that this alliance will be a huge success,” said Martin Perry, Brighton and Hove Albion Executive Director. “With its affordable price point, stylish design and accessible technology, the Aloft brand is the perfect choice for visitor accommodation at the American Express Community Stadium, appealing to multiple business segments including conference delegates, football supporters and visitors to the two Universities adjacent to the stadium.”

Delivering urban-influenced design and an energetic guest experience, Aloft Brighton will offer 150 loft-like guest rooms with ultra-comfortable plush platform beds, large walk-in showers and complimentary Bliss amenities. The hotel will feature the brand’s signature W XYZ bar. Additionally, every Aloft hotel around the world offers live, free access to emerging artists and performances from some of the hottest local bands.