Bedroom

    Part 58: Creating a cohesive design language between bedroom & bathroom

     730 565 Hamish Kilburn
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    With wellness and wellbeing creeping up on the agenda in modern hotels, more emphasis is being put on bathroom design to ensure these areas, within the context of the overall hotel experience, become more than practical spaces. When designing the bathroom, designers should consider creating a cohesive design narrative that compliments other areas of the hotel, especially the bedroom. Nick Brown, Leader, Hospitality UK, LIXIL EMENA, who is responsible for overseeing hospitality projects for the GROHE brand in the UK, writes…

    Guide to Hotel Design

    In recent years, the bathroom has shifted from a purely functional space designed for hygiene and cleanliness to one that now also embodies wellness and relaxation. Much like the bedroom provides a sanctuary for sleep, rest and recuperation, the bathroom now also has a similar role to play in providing the space for us to take care of not only our personal needs on a physical level but on an emotional level too.

    Therefore, as the purpose of the bathroom has shifted towards more of a living space, there has been an increasing synergy between bedroom and bathroom design. The harsh boundaries that once separated individual spaces have now been broken down and we are seeing the merging of bedroom and bathroom coming into one shared space more and more.

    Other factors such as urbanisation have played into this shift also. The increasing demand for more housing and living spaces in busy urban areas has created the need for micro-living environments that use clever innovations and solutions to optimise on available space. This trend is not only being seen in the residential market but in hotels too, particularly those in busy city centres where space is also at a premium.

    Similarly, space is often at a premium for hotels in urban areas and particularly those in busy city centres. Designers and suppliers are recognising this need for a more cohesive language between bedroom and bathroom and not only adapting the layout of these spaces but also reconsidering product designs, shapes and colour finishes too. Meanwhile, designers also face the challenge of creating a layer of privacy and the option for the guest to shut off and create a divide if they wish to and typically look to more streamlined, discreet or integrated solutions to provide the best of both worlds.

    As designers begin to open up these spaces and physically bring the bathtub or basin into the bedroom, manufacturers are also re-imagining product forms and providing design options that align with the softer aesthetics of a bedroom.

    For example, ceramics in soft curves and organic forms are usually far more suited to a cohesive bedroom/bathroom space than harsh geometric shapes or patterns. The sight lines in a bedroom should be soft on the eye, favouring more minimalist design in order to instil a sense of quiet and calmness that can help guests unwind and drift off.

    GROHE bathroom lifestyle shot featuring Grandera shower, tap and bath filler

    Image credit: GROHE

    Bathroom design has shifted away from being merely functional, sterile and clinical to embrace colour and personalisation, allowing for a greater sense of character and an enhanced home-from-home appeal. With the need for design language between bedroom and bathroom to be more in sync than ever before, the psychology of colour will play an increasing important role in how designers bring hotel spaces to life. Rich metallic finishes bring warmth into a space and create cohesion across bedroom and bathroom touchpoints, from light switches and furniture to brassware and accessories. Alternatively, muted metal finishes like nickel can offer a more understated look that creates harmony within the two zones whilst still being sophisticated and minimalist.

    Designers can also play with contrasting or complementing textures to create both similarity and difference within the space simultaneously.

    > Since you’re here, why not read our roundtable on stylish sustainability in wellness?

    GROHE is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our recommended suppliers, please email Katy Phillips.

    Main image credit: GROHE

    Guestroom inside Burgh Island Hotel

    Part 57: Refurbishing hotels with authenticity

     730 565 Hamish Kilburn
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    In the next article within the editorial series, Editor Hamish Kilburn and Giles Fuchs, Owner of Burgh Island Hotel, explain how designers and hoteliers can revamp their look and feel while also being sensitive to their building’s history and heritage…

    For many hotels, their individuality and charm is rooted in deep historical connections. In the wake of the pandemic, the vintage ambience and sense of escapism this creates has perhaps never been more important for guests’ experience.

    Guide to Hotel Design

    As a result, there is a risk that, when these classic and unique hotels need to undergo refurbishment, it creates a clash between the desire to preserve history and need to cater for 21st century guests. However, the two are not mutually exclusive. The recent revamp of bedrooms in Devon’s iconic Burgh Island Hotel, following the renovation of the hotel’s public areas, perfectly demonstrates how refurbishments don’t have to mean compromising their unique character or impressive history. In fact, the co-existence of old and new might just be the perfect combination for today’s guests.

    Burgh Island Hotel

    Image credit: Burgh Island Hotel

    Consult the experts

    Maintaining a rich history throughout a revamp can be challenging- there is a fine line between something appearing simply ‘old’ instead of ‘historic’. To tread this line carefully and ensure that history is not lost, consulting and engaging with experts is essential.

    For example, at the Burgh Hotel, experts including Art Historians, Art Deco experts and experienced interior designed have been crucial to ensuring the authenticity of the hotel is preserved during renovation works – whether that’s restoring the iconic domed Crittal skylight in the Palm Court Bar or refreshing the design of the bedrooms. For instance, bold geometrics influenced by Cubism adorn some of the bedrooms, whilst the vibrant colours and lavish materials transport the guests right back to the roaring 20s.

    Palm Court at Burgh Island

    Image caption/credit: Palm Court at Burgh Island Hotel

    Beyond the aesthetic, the names of rooms also pay homage to the hotel’s history, putting its famous past front and centre. Whether it’s Agatha’s Beach House, where Agatha Christie wrote the infamous ‘And Then There Were None’, or The Jessie Matthews Room, named after the designer of the hotel’s corridors in the early 20th century, the hotel’s Art Deco style is unmistakeable.

    Understanding your audience

    While drawing on expertise is crucial to maintaining authenticity, equally key to a successful refurbishment is understanding your target audience.

    For example, keeping the guests’ values in mind throughout any renovation can be key to future-proofing your offering, with latest research by booking.com revealing that more than 50 per cent of global travellers develop feelings of annoyance if their accommodation is not engaging in sustainable practices, something they prioritise in their stay.

    Moreover, a staggering 80 per cent believe sustainable travel is vital. So, for historic buildings, refurbishment offers a clear opportunity to adopt more sustainable and environmentally friendly practices, whilst simultaneously appealing to the growing environmental consciousness of modern guests. At Burgh Island, for instance, solar panels have been installed over the hotel’s disused tennis court, repurposing existing space to enhance its renewable energy commitments without compromising on the traditional Art Deco style of the architecture.

    Another hotel brand that is pathing the way for other brands to follow when it comes to meaningful sustainability is Inhabit Hotels, which is committed to focus on green initiatives and green policies by monitoring and reducing consumption levels, converting environmental efforts into cost-reduction and revenue generating opportunities whilst promoting the corporate and social responsibilities mandate contained below.

    A 1920s design bedroom

    Image credit: Burgh Island Hotel

    Balancing expectations

    Guests who seek to gain a sense of escapism or of ‘stepping back in time’ through their holiday accommodation should not have to compromise by giving up technology and detaching from society. The two can, and should, easily co-exist to create the perfect balance between authenticity and modern luxury. In fact, modern amenities such as contactless check-ins and motion-censored lighting can contribute to a far smoother guest journey and movement through the hotel, without detracting from a historical setting.

    While lockdown restrictions have eased, hybrid working culture remains the ‘new normal’. According to FlexJobs’ latest remote working statistics, 97 per cent of workers still desire some form of remote working moving forward. This cultural shift has paved the way for a new form of vacation – the ‘workation’. In September this year holiday giant TUI even launched a range of specialised ‘workation’ packages, kitted out with reliable wi-fi, ample desk space and natural lighting.

    Drawing on the history of its location should not preclude hotels from taking part in this trend. Indeed, on Burgh Island, Agatha’s Beach House is now a sophisticated, modern, and connected beach retreat, which would make the perfect location for a working holiday. First built in the 1930s as a writer’s retreat for Agatha Christie herself, the room still maintains a certain historic charm and connection to its history, despite offering the creature comforts of modern luxury.

    Elsewhere, Grantley Hall has been in the headlines recently following its personality-packed revamp. Inside the building that dates back to 1680 is a modern hotel. The owners were determined the property would retain the sumptuous extravagance of its past during its conversion to a five-star luxury destination. One of its successful approaches to this brief was to inject character into the carpet design. Damasks were fused with herringbones with subtle, luxurious grounds and bold accent pops. Grand florals were used to bring the flora from the surrounding gardens into the property.

    Outside image of Grantley Hall

    Image credit: Grantley Hall

    Authenticity meets luxury

    So, classic, and traditional hotels need not shy away from refurbishment due to fears to losing their unique authenticity. In fact, it is quite the opposite. Through consultation with the right expert and understanding the expectations of your guests, refurbishment is a great opportunity to align with 21st Century standards of modernity and luxury, without compromising on that original charm.

    > Since you’re here, why not read our guide on how hotels can meaningfully design for social distancing?

    All references are available upon request.

    Main image credit: Burgh Island Hotel