VIRIATO unveils Design District

VIRIATO, known for crafting exquisite furniture for the hospitality industry, proudly announces the launch of its new initiative, Design District, at its manufacturing facility in Portugal…

chair, floor lamp and art in VIRIATO Design District showroom

Design District showcases VIRIATO’s unwavering dedication to infusing art into every aspect of its operations, recognising its profound impact on the hospitality experience. The district will feature an array of artistic expressions, including captivating street art and interactive installations, all thoughtfully curated to inspire employees and elevate the aesthetic ambiance of the workplace.

This visionary project aims to revolutionise the company’s work environment, transforming it into a vibrant epicentre where art, sportsmanship, and leisure seamlessly intertwine. This unique approach aims to foster an environment where creativity flourishes, ultimately enhancing the design and craftsmanship of VIRIATO’s furniture offerings.

on the factory floor at VIRIATO in Portugal

Image credit: VIRIATO

“At VIRIATO, we firmly believe that art is an inseparable element of our identity and a driving force behind exceptional hospitality experiences,” said Carla Rocha, Head of Commercial and Marketing at VIRIATO. “The Design District embodies our commitment to cultivating a space where creativity thrives alongside our core business activities. We collaborate closely with esteemed architects, designers, hotel owners, and operators who share our passion for pushing creative boundaries within the hospitality sector”.

a group photo of the VIRIATO team on the factory floor

Image credit: VIRIATO

Beyond its artistic enhancements, the Design District will boast a cutting-edge sports court and a dedicated recreational area. These amenities are specifically designed to promote employee well-being and camaraderie, fostering a positive work-life balance.

“We understand the importance of a holistic approach to employee development,” added Carla. “The Design District’s sports and recreational facilities will contribute to a vibrant and fulfilling work environment, ultimately benefiting our valued clientele in the hospitality sector through increased innovation and dedication.”

The Design District exemplifies VIRIATO’s relentless pursuit of excellence and its commitment to reimagining traditional workplaces within the hospitality sector.

VIRIATO is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: VIRIATO