Sustainable sleep by design – the Naturalmat Impact 2025

Pioneering sustainability in the mattress industry since 1999, Devon-based Naturalmat handcrafts all its beds, mattresses, and bedding at a solar-powered workshop on the banks of the River Exe. As the UK’s first B Corp certified bed and mattress manufacturer, the brand has long championed natural, organic, and renewable fibres, sourcing all organic wool locally and prioritising comfort, breathability, and chemical-free sleep solutions.

This summer, Naturalmat opened a new workshop, office, and showroom at its Topsham HQ, expanding production capacity to meet growing demand for healthier, more sustainable sleep. Conscious that growth brings responsibility, the brand’s 2025 Impact Report outlines new progress, partners and projects across five key pillars.

Image credit: Naturalmat

Though we recommend checking out the full report, here are some key highlights:

1. Closing the loop

Millions of mattresses in the UK still end up in landfill annually. Naturalmat has tackled this through its Mattress for Life Initiative, the only scheme of its kind in the UK, which allows every mattress – and now beds and headboards – to be broken down into components that can be refurbished, recycled, or donated.

Since 2017, the programme has recycled 1,568 mattresses, including 7% from hotels. The brand also operates a Recovered Collection, reselling returned or ex-display products; so far, more than 60 items have been successfully rehomed.

2. Sustainable and regenerative sourcing

Naturalmat is committed to decarbonising its operations and supply chain. Since 2007, it has sourced premium renewable materials, pioneered plastic-free packaging and reusable canvas bags (amounting to a whopping 5,000kg-plastic saving since the induction), and run all operations on 100% renewable energy since 2012.

Solar panels at the Topsham HQ supply 75% of energy needs, with the remainder met via renewable suppliers. The 2025 workshop incorporates electric air-source heating and natural-light roof panels, while software optimises van deliveries, and future plans include local EV use and carbon sequestration projects.

All Naturalmat beds and mattresses are handmade in Devon by local craftspeople | Image credit: Naturalmat

3. Climate emergency

Material sourcing accounts for over 70% of Naturalmat’s carbon footprint. The company prioritises certified suppliers (GOTS, OEKO-TEX), recycles production offcuts, and increases recycled content.

Workplace initiatives such as hybrid working, cycle-to-work, and car-sharing have cut employee commuting emissions by 71% compared to the baseline year. Naturalmat aims for absolute zero Scope 1 and 2 emissions, with net zero Scope 3 targeted by 2030.

4. Supporting the Devon community

75% of Naturalmat’s workforce is local, spanning mattress-making, upholstery, and office roles. Apprenticeships and training programmes support career development, while the 2023 People Strategy introduced regular team feedback sessions, improved communication, a redesigned canteen, and an Employee Assistance Programme offering 24/7 confidential counselling.

5. Healthy sleep for all

Looking ahead, Naturalmat has committed to dedicating 5% of production capacity to tackling bed poverty, ensuring sustainable, comfortable sleep is accessible to more people.

Over 26 years, Naturalmat has transformed from an isolated voice advocating natural sleep solutions into a proven leader in sustainable, ethical bedmaking. The 2025 Impact Report demonstrates the brand’s ongoing commitment to responsible growth, environmental stewardship, and community support – cementing its role as a force for good in the sleep industry.

Naturalmat is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: Naturalmat