Product watch: Ideal Standard launches Atelier Collections

Image of pastel coloured wash basins
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Product watch: Ideal Standard launches Atelier Collections

Bathroom brand Ideal Standard has introduced its brand-new, design-led range, Atelier Collections, created in collaboration with renowned Italian studio PS+A…

Image of pastel coloured wash basins

The premium latest premium collections by Ideal Standard look back to its heritage while shaping the bathrooms of the future. The products bring together the unmatched skills of Palomba Serafinia Associati (PS+A), through its founder Roberta Palomba, with Ideal Standard’s broad manufacturing expertise. 

The ranges draw inspiration from iconic Ideal Standard products of the past to create exciting new collections for the present. Roberto Palomba, a master of international design with over 25 years of experience in design innovations for the bathroom, has created unique collections that include an exclusive range of ceramics, brassware and furniture. The bold designs work in harmony to allow complete customisation on every project.

At the centre of the new collections is the Conca range, which nods towards the iconic Ideal Standard basin, offering stunning minimal designs. The Blend range of WCs has been created to perfectly complement these basins. Both Conca and Blend are inspired by Ideal Standard’s leading product lines from the past, reinvigorating the brand as a leader in design.  

Core to the Atelier collections is colour. PS+A have created a new, bold colour palette, some of which draws on colour influences that can be found in Ideal Standard’s design heritage, and others which reflect and define new colour trends. Launching in March, the colours have been applied to the Ipalyss range of super slim washbasins, designed by Robin Levien. Incredibly striking in colour and design, new shapes and sizes are also being introduced, creating an extremely durable and versatile range, made possible by Ideal Standard’s Diamatec technology.

Additionally, there is also new brassware, with two new lines of mixer taps, Check and Joy. They are available in chrome and PVD finishes to offer a stylish simplicity.

Commenting on the new collections, Roberto Palomba said: “We are particularly proud of the results of our partnership with Ideal Standard. We maintain a very simple approach for our creations: quality paired with intuitive design that also keeps an eye to the past, while ensuring the levels of practicality, purity and elegance meet the needs of modern society.”

Torsten Türling, Chief Executive Officer at Ideal Standard added: “Throughout our history, we’ve worked closely with the leading designers of their era. Master designers have a unique ability to capture the essence of the time and translate that into designs that shape the evolution of society and influence the culture of design beyond the bathroom. This essence of design is what we wanted to capture again and this is reflected in Atelier Collections.”

The Atelier Collections will be available exclusively through independent retailers, with Ideal Standard committing significant investment into showroom and marketing support for the collections.

David Barber, Managing Director for Ideal Standard UK and Ireland said: “The Atelier Collections mark a new era in Ideal Standard’s design journey and we understand the importance of these ranges for our retail partners. Not only are we committing to a consumer advertising campaign to drive footfall to showrooms, but we are also working with retailers to provide support and tailor-made packages to ensure they are fully equipped to serve their customer base.”

Ideal Standard is one of Hotel Designs’ recommended suppliers. To keep up to date with their news, click here. And, if you are interested in becoming one of our recommended suppliers, please email Katy Phillips by clicking here.

Main image credit: Ideal Standard

Hamish Kilburn / 23.03.2021

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