Product watch: Entice by Atlas Concorde – a tribute to Italian oak

Atlas Concorde presents Entice, a collection of porcelain tiles that evokes the essence of oak wood with extreme realism…

contemporary open plan interior with flooring in entice by Atlas Concorde

The Entice collection conveys a timeless beauty as it reinterprets Italian oak of the finest quality. Delicate nuances, slender veins, and natural colours make it one of the most widespread and versatile woods for interior design projects. The collection includes two design variants, allowing architects and designers to add spirit and character to their projects: Entice Natural, with knots and light tone-on-tone grouting expresses the most spontaneous and authentic traits of oak, while Entice Elegant has a more uniform grain that brings out the slender veins of this precious wood.

Entice Natural is inspired by the natural beauty of oak wood. An earthy look with knots and grouting typical of untreated wood. The three-dimensionality of the surface is evident to the touch, recalling ancient planing techniques. In the Natural variant the surface conveys a pleasant tactile sensation achieved through the innovative Sensitech 1technology that combines superior slip resistance performance (R10b) with easy cleaning and a soft, delicate touch. In the Elegant version, thanks to the uniform texture that brings out the slender veins, Entice explores oak’s finest spirit. A distinguishing feature of the Elegant selection is the delicately reflective surface interrupted by opaque veins inspired by the technique of oiling natural wood, giving a luminous, extremely realistic look to the surface. Both design options are ideal for any setting, able to make rooms warm and welcoming without betraying its simple spirit.

pool deck tiled in wood effect porcelain tiles

Image credit: Atlas Concorde

The collection comes in a palette of four natural tones, embracing the hues of honey and amber, cool browns with contemporary nuances, and the enveloping shades of warm grey and sand. Pale Oak is a warm straw yellow colour typical of oak, and is an enveloping colour that makes every room bright and natural. Copper Oak is a golden shade with orange-peach-hazelnut tones that make rooms warm and cosy, while Browned Oak has a medium-intensity burnished colour with highly trendy cool shades. Completing the range, Ash Oak is a warm light grey colour with delicate sand-coloured veins. Bright and contemporary, this shade adds light to rooms and amplifies the space, creating an ethereal, delicate appearance.

The collection is available in a variety of finishes and specifications for both indoor and outdoor applications.

Atlas Concorde is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: Atlas Concorde