Newmor, well known for championing British design, has collaborated with Print Pattern Archive on a new collection, which reimagines historical designs, bringing a fresh twist to timeless classics…
Together, Newmor and Print Pattern Archive (PPA), have revitalised heritage patterns. The six new designs are an eclectic mix of styles that demonstrate the power of partnership.
“Pattern has the power to evoke emotions,” commented Rose Campbell, Head of Design and Marketing at Newmor. “Whether you’re designing for a 5-star hotel, workplace, or healthcare, the clever use of pattern and colour are essential components in creating memorable spaces that resonate and inspire us. I have loved working with PPA on this diverse mix of adaptable designs”.
“In the world of interior design, pattern, colour and heritage are the heartbeats of transformation, breathing life and narrative into space,” added Cheryl O’Meara, Founder and Co-Director of PPA. “Our new collection speaks volumes, the six designs are an eclectic mix of heritage and modernity – bringing the hip into heritage”.
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Gilded Garden: A gilded cornucopia of lush botanical flora and fauna full of intricate detail. The mylar base elevates this design bringing the organic elements to life as the light catches them!
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Shikoku: Delicate etchings capture the tranquil scenic beauty of this Japanese island’s botanical wonders. Evoking a sense of peace and harmony in any space.
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The Persian Painter: Arts and Crafts-inspired florals, vibrant pomegranates, delicate moths and birds sit gracefully, adding to the warm and enchanting ambiance of this archive musing.
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Vintage Verdure: An enchanting reinterpretation of 16th-century Flemish verdure tapestries. The woollen embossed base adds real depth and a tactile quality to enhance the design.
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Mythical Dynasty: Mythical creatures converge with the rich tapestries of Russian folk art. Each tile reveals burnished metallic magic, where majestic dragons and graceful phoenixes are framed amidst celestial patterns.
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Optic Tropic: A futuristic fusion of oriental allure and geometric grandeur. This ornate structured trellis is softened by the barely there whisps of bamboo shoots peeping through and delicate shimmer of mylar.
O’Meara shared her development journey for the new collection. “Last summer, I spent time in the Far East visiting family in Singapore. It was such an inspiring melting pot of Eastern and Western culture and history, with futuristic organic architecture entwined with lush tropical foliage. There is really no other place like it on earth where the future meets the past in such synergy and celebration. It was fresh in my creative energy as I started to design this collection, so it’s no wonder we have everything from French verdure tapestry to Japanese ethereal scenes”.
This seeming paradox in styles is PPA’s signature approach to design. Its archive houses antique gems from every culture that inspire design direction. Over a decade in the industry, PPA has inspired and created designs for hundreds of brands across fashion and home, including industry titans such as Alexander McQueen and Soho House.
“Having spent years working behind the scenes as ‘the industry’s best-kept secret’, it feels lovely to step out from behind the curtain and have the opportunity to debut our own creations,” continued O’Meara. “Having a blank canvas was quite a new experience, so we just went with our intuition and didn’t overthink it. Kerri and I found ourselves transported to magical spaces, imagining who was there and what they were doing, how they were feeling. Then we would look through the archive for wallpapers and fabrics inspired by the aesthetic and mood of the magic. It was so exciting to see the first samples come to life. From imagination to paper, to computer to real life, we never tire of seeing ideas come to reality”.
Campbell went on to explain why Newmor selected PPA for their newest collaboration: “The first time I met Cheryl and Kerri I knew they would be a great fit for Newmor and bring something really unique to our range. Their contemporary heritage vibe, or ‘hipstorical’ aesthetic as PPA say was exactly what we were looking for and seeing the archive for the first time gave me a tingle down my spine! Cheryl and Kerri have done a fabulous job pulling the designs together, paired with Newmor’s expertise in choosing the right bases from metallics to silk effects really made the designs sing – it’s where the alchemy happened, and the collection came together. It’s been an absolute pleasure working with them both on this project”.
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