Following the release of its 2025 impact report, which affirms Naturalmat’s position as a leading light in UK bedmaking, the brand has launched a UK-first recycled fabric in collaboration with Yorkshire brand IINOUIIO…
Writing itself into the history books of design, Naturalmat has become the first brand in the UK to take production remnants, transform them into a completely new fabric, and craft a product from it.
Launching ReNew, in conjunction with IINOUIIO (acronym: it is never over until it is over), the limited edition fabric can be chosen for upholstery across any of Naturalmat’s beds, bases and headboards, furthering the brand’s commitment to sustainability and circular design.
Image credit: Naturalmat
To produce the fabric, unavoidable manufacturing remnants from pattern cutting are collected and baled in Naturalmat’s Devon workshop, before being sent to IINOUIIO’s Yorkshire base.
Founded in 2019, by John Parkinson and his wife, Linda, INNOUIIO offers more than 40 years’ experience in wool and cashmere recycling and is the UK’s leading wool recycler with unique knowledge in mechanical recycling methods that date back to the 1800s.
Once in Yorkshire, and sorted into colour groups, each waste-fabric batch is shredded into loose fibres, ready to be re-spun into new yarn. Blended with wool and cashmere offcuts from UK textile and clothing manufacturers, Naturalmat’s organic cotton and linen fibres are transformed into a new thread – utilising IINOUIIO’s specialist machinery.
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- Image credits: Naturalmat
After a day of weaving samples on a hand loom, the ideal fabric construction is selected for upholstery and is then sent to the production looms to create the final fabric. The finished rolls are then sent back to Devon as ‘ReNew’, ready to be cut and upholstered by hand at the Naturalmat workshop.
Once back in Devon, ReNew is hand-applied by skilled artisans; it is available as an upholstery fabric on all Naturalmat beds.
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Main image credit: Naturalmat
