A newly opened CARE Hub is redefining beauty as something truly accessible for all. Thoughtfully curated by designer Scott Maddux, the formerly derelict property now prioritises warmth, connection and support, enhanced by luxury furnishing donations from Morris & Co….
A newly restored community space in Grimsby town centre is aiming to transform how support services are delivered by placing beauty and comfort at the heart of care.
The CARE Hub, located at 86–88 Victoria Street, opened in January following the first phase of a major restoration project led by local charity CARE (Christian Action & Resource Enterprise). The building’s ground floor has been redesigned by award-winning interior designer Scott Maddux, with furnishings donated by heritage design brand Morris & Co.
Image credit: Morris & Co.
The hub offers free refreshments alongside crisis support and housing advice, providing a welcoming environment for residents in one of the UK’s most deprived areas. Visitors have already compared the space to a “five-star boutique hotel” and a “stately home”.
CARE Chief Executive Anne Bickerstaffe said the organisation wanted to challenge traditional ideas of community support spaces.
“We intentionally set out to create something different from the usual institutional feel of community centres,” she said. “We believe people deserve beauty and dignity, especially when life is hard. This space tells people they matter from the moment they walk through the door.”
The building, which previously operated as a bank, stood empty from 2018 until CARE purchased it in 2023. Over two years, it has been transformed into a public living room, reception area, private crisis support rooms and kitchenette. Future phases of renovation will improve accessibility and expand facilities for community groups and partner organisations.
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- Image credits: Morris & Co.
Scott Maddux said the design aimed to create a sense of safety and connection while respecting the building’s heritage. The interior combines historic features with Morris & Co. wallpapers, fabrics and paints, including bold patterned ceilings and upholstered furniture using traditional designs.
“It was important to create a dialogue with the past in this historic building,” he said. “The layered use of traditional patterns creates a warm, nostalgic atmosphere while remaining relevant and welcoming for today’s community.”
The project also reflects growing interest in neuroaesthetics — research suggesting that calm, visually harmonious environments can help improve emotional wellbeing and encourage people to seek support.
Lisa Montague, Group Chief Executive of Sanderson Design Group, which owns Morris & Co., said the project demonstrates how design can positively affect communities.
“Bringing beauty into people’s lives through colour, pattern and craftsmanship is at the heart of what we do,” she said. “This project creates an environment that helps people feel better and more supported.”
Image credit: Morris & Co.
CARE has supported individuals and families in Grimsby for more than 30 years, offering help with housing, debt, domestic abuse, mental health and poverty. The charity said the new hub represents a significant step in expanding its services.
“We see people every week who are at breaking point,” Bickerstaffe added. “For seven years, this building stood empty and falling apart. Now it’s more than a beautiful space — it’s a place where people can begin to rebuild their lives.”
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Main image credit: Sanderson
