How does a luxury furniture brand protect its heritage and well-earned product authenticity? Well, in 2025, Ligne Roset is employing the help of discrete technology that prioritises customer experience too…
French furniture manufacturer and distributor Ligne Roset is taking innovative steps to transform its customer experience with the announcement of an unprecedented partnership agreement with Trust-Place, an expert in traceability and post-purchase data, which came into effect as of 1st January 2025.
Going forward, each Ligne Roset Togo settee will come equipped with a unique identifier and secure digital passport that will guarantee the product’s authenticity and certified ownership. This advance marks the beginning of an era for the French brand, whereby the customer experience extends beyond the transaction and enriches a more bespoke relationship.
Thanks to a secure digital passport, each Togo settee is now immediately verifiable via a dedicated mobile application that allows customers to ensure the authenticity of their product, and Ligne Roset to protect its heritage and reputation from counterfeiting.
“Authenticity and transparency are at the heart of our development strategy,” said Ligne Roset CEO Antoine Roset. “Thanks to digital certificates and this partnership with Trust-Place, we are able to guarantee our customers that each piece leaving our workshops is authentic, while creating a lasting bond with them.”
Beyond authentication, the digital passport also acts as a key to customers, giving them direct access to an exclusive universe of premium services and personalised interactions with Ligne Roset.
Via the mobile app, Togo owners will benefit from direct access to a range of after-sales services, private events, and unique experiences that will develop over time, thus transforming their purchase into an ongoing and tailor-made relationship with Ligne Roset.
Alongside this development, the brand hopes to set up further premium services such as personalist repairs and maintenance so as to support its customers and extend the life of its products.
Owners with activated digital passports will also be invited to private events to be the first to preview new collections, and will benefit from promotions and unique offers too. “This digital passport is the entry point to a new model of interaction between Ligne Roset and its customers, based on transparency, commitment and personalisation,” said Antoine.
By integrating the Trust-Place solution, Ligne Roset can also better track essential data to understand the expectations and behaviours of its customers after purchase. The in-depth knowledge that Trust-Place can provide allows the brand to create bespoke services, anticipate future needs and establish long-term relationships with its customers.
“We are extremely proud of this partnership with a company as prestigious as Ligne Roset,” said Trust-Place CEO Gaëlle Delore. “Trust-Place stands out for its unrivalled mastery of product authenticity but also of customer knowledge, particularly in the crucial area of post-purchase.”
This immersive experience model offers an innovative solution to the contemporary challenges of luxury retail: protection against counterfeiting, personalisation of services, loyalty, and transparency.
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