Kohler introduces AR experience in its latest launch

Bathroom brand Kohler has launched a hybrid concept that, in true Kohler fashion, extends boundaries using meaningful design and technology. The concept will allow designers to experience the showroom virtually, by offering digital and physical touchpoints through a Statement & Anthem sculpture, which reflects the colours and finishes of the new collection. With an accompanying QR code, designers can be transported to a virtual world.

Sounds great, but how does it work? To facilitate this process, and putting the R(eality) into AR, gift boxes containing the sculpture, product codes and portal QR code have been sent to members of the architect and design community. Once the sculpture is configured and the QR code scanned, the user is transported to a virtual world where they can explore different spaces of wellbeing inspired by the stunning design cues of the new Statement Showering Collection and Anthem Digital & Mechanical Controls. The physical pieces create an immersive experience for architects and designers, and encourage Kohler’s creative audience to touch and feel the various materials, admire the unique shapes and forms, and build their own configurations.

The spatially-aware, mobile and webAR browser experience enables participants to step inside a 360° virtual space to explore three beautiful landscapes that showcase Kohler’s products. Within these landscapes, participants can find and interact with a life-sized, animated, abstract sculpture inspired by the physical sculpture, as well as rotate, pinch and zoom in to examine the details.

Architects are also able to leverage their own physical environments and transform them into interactive playspaces by virtually walking around, examining the product from all angles, and taking in their surroundings. Each sculpture is accompanied by high-quality product cards containing imagery and helpful specifying information.

“We understand our audience of global architects, designers, developers and hoteliers gains so much more from an experience that can be seen, felt, and appreciated in the context of a physical environment,” said Angela Zahn, Kohler Kitchen & Bath Group Director of Global Campaigns and Channel Marketing. “Therefore, the creative team landed on a concept that was both transportive and grounded, while embracing the constraints of a remote setting in a thoughtful, sophisticated, and innovative way.”

Through this immersive hybrid experience, architects and designers can discover the endless ways Kohler products can bring a sense of harmony and revitalization into their designs and create their own spaces of wellbeing.

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Main image credit: Kohler