Kaldewei presented a whole quartet of productions at this year’s Fuorisalone in Milan. From the Bathscape installation by Cristina Celestino in the vibrant Brera district, to the Design Forever exhibition in the Palazzo Bovara – we take a closer look at the installations and designs that stood out from the crowds…
Kaldewei describes its global strategic orientation with the term ‘luxstainability’, and it is this concept, focussing on both design and durability that, along with the installations and curated collaborations, made the brand presence felt across Milan this year. The collaboration between Cristina Celestino and Kaldewei was possibly one of the highlights of this year’s special edition of the furniture fair, with the title ‘Bathscape’ playing on and referencing the verb ‘escape’. Cristina Celestino’s work became a kind of aesthetic escape, transporting the viewer into the splendour of modern bathroom culture.
Image credit: Kaldewei
Further on, in the Palazzo Bovara, Kaldewei continued its design collaborations – this time with ELLE Decor Italia and designer Stefan Diez, where the free-standing Oyo Duo bathtub, designed by Diez was in the spotlight at the ‘Design Forever’ exhibition. Oyo Duo is the new key piece from Kaldewei’s Luxstainability world. The concept combines structure and design with sustainability and conservation. Focusing on these elements, Stefan Diez created the bath as a design sculpture created from recyclable steel enamel, which integrates harmoniously into the bathroom and seems to almost float. Diez was inspired by Japanese porcelain art for the design.
As their fourth installation, the bathroom brand worked together with the furniture brand Paola Zani on the Alcova platform. Determined to keep the design conversation flowing, Kaldewei was a key player in the special installation Camera Di Fatto by Maddalena Casadei, designed for the Italian furniture brand Paola Zani. This was part of the Alcova 2022 exhibition. The installation reflected the hotel room and its history and represented an attempt to make this space freer and more fluid. In this conceptual space, Kaldewei featured one of its most iconic designs, the Classic Duo Oval free-standing bath. The ALCOVA exhibition once again focused on the future of living and design.
Finally, Kaldewei appeared at this year’s Milan furniture fair for the first time as an official partner of the H2Otto showroom. The space was open to trade visitors as well as end consumers and invited guests to participate in a tactile experience. In the showroom Kaldewei presented an exclusive selection of shower surfaces, bathtubs and washbasins made from recyclable steel enamel. One area was completely dedicated to Kaldewei’s latest product developments made from CO2-reduced Bluemint Steel.
Kaldewei is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.
Main image credit: Kaldewei
