In conversation with: Rose Campbell, Head of Creative Development at Newmor

Rose Campbell joined Newmor five years ago, and in that time she has had a huge impact on their design portfolio. We spent some time with Campbell as she walked and talked us through the design process behind the print…

Newmor has been manufacturing and designing wallcoverings for over half a century. Family owned, they operate in over 70 countries worldwide through a vast international distribution network. With undisputed manufacturing expertise, we thought we would take a closer look at their design credentials in conversation with Campbell.

a workbench and tools of the trade - inks and paints used to create designs at Newmor Wallcoverings

Image credit: Newmor

Hotel Designs: What has been the highlight for you heading the process of creative development and design at Newmor?

Rose Campbell: Time has flown by, and I have really enjoyed developing a host of new contract specification collections for the hospitality, leisure, retail, and healthcare sectors. As well as manufacturing stocked designs, we also produce custom designed large format digital prints. Our combination of traditional manufacturing alongside cutting-edge new technology, has resulted in the expansion of our commission printing service for brands who also want their designs manufactured in the UK.

HD: Newmor have thousands of textures, colours and patterns in stock – does the  design and production team also welcome one-off bespoke projects?

RC: Our in house facility allows us to support any project timescale and budget -from classic woven embosses, tweeds, linens, and silks to contemporary geometrics and metallic effects. All designs can be recoloured, rescaled, and digitally printed onto any of our substrates including textures, metallics and window films.

checking the printing of a wallcovering on the Newmor production line

Image credit: Newmor

HD: You are clearly passionate about design, can you tell us more about your favourite part of product development?

RC: I really value the hands-on time I have in the studio. My favourite part of product development is most definitely the sampling stage. As a designer working in a company that has its own manufacturing facility it gives me the creative freedom to develop new concepts and experiment with effects by changing the embosses, colours etc. Plus, I get to work with a great team of people.
Promoting design and British manufacturing is important to us. So, as well as our own studio, we support British design talent through our Newmor Designer collaborations.

The brand vision is to celebrate pattern and design in commercial installations globally, whilst reducing life cycle cost and impact on the environment. With Campbell at the design helm, Newmor continually keep this vision at the forefront while working in collaboration with a vast array of artists and designers to promote British design to an international audience.

Newmor is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: Newmor