Hansgrohe will be at ISH 2023 presenting AXOR and hansgrohe innovations, showcasing sustainable bathroom solutions and holistic concepts all under the maxim of reduce – re-use – recycle…
Hansgrohe Group with its brands AXOR and hansgrohe will be making its presence felt at the trade fair as it presents new products, dream bathrooms and a visionary bathroom concept. “We are delighted to finally be back at the ISH this year with our innovation-filled trade fair booth after a pandemic related break in 2021,” said Hans Jürgen Kalmbach, Chairman of the Executive Board of the Hansgrohe Group. “It’s time for personal exchange, for haptic experiences with our innovations from AXOR and hansgrohe, and for celebrating change.”
Indeed, for the Black Forest-based manufacturer, ISH is all about ‘Celebrating Change’, because for the first time, the company will also be presenting sanitary ceramics and bathroom furniture under the premium brand hansgrohe. “This is our response to the wishes of our customers who demand holistic bathroom experiences from a single source,” added Kalmbach. “With pioneering product innovations and inspiring presentations, we are once again living up to our reputation as an industry leader in innovation, design, quality and responsibility. We create inspiring moments with water, while protecting the precious element.”
Image credit: Hansgrohe
As part of the Hansgrohe Group’s multifaceted sustainability goals, the company is implementing its ‘green vision’ in a design study of a bathroom with a 90 per cent reduction in water and energy consumption and therefore 90 per cent fewer CO2 emissions caused by water heating. “Our vision, the ‘Green Vision Beyond Water: Rethinking Bathroom Culture’ becomes concrete with this concept bathroom,” explained Kalmbach. “Individual elements of the study are already being used in our innovations and we will continue to develop others and incorporate them into our technologies and products. The important thing for us is to use this concept study to create greater awareness for our use of water in the bathroom.”
Image credit: Hansgrohe
Also on the stand, AXOR will be presenting new washbasins and bathtubs from AXOR Suites in keeping with the brand’s ‘Make it Yours’ campaign. AXOR is a pioneer in the development, design and production of avant-garde, design-led products for luxurious bathrooms and kitchens. The brand’s mixer taps, showers and accessories carry the demand for perfection in design, manufacturing and function. Developed with French design icon Philippe Starck, the products, in combination with the diversity of detail within AXOR surfaces, expand the immense spectrum of design freedom for individual luxury bathrooms. AXOR Suites can be found at ISH in individual bathroom concepts created in collaboration with the internationally renowned design studios Barber Osgerby, Ushi Tamboriello and Hadi Teherani. These include the Skyline concept by London-based design duo Barber Osgerby; a slim, elegant bathroom in a penthouse apartment measuring just seven square metres. Fitted with AXOR One bathroom mixer taps and AXOR Universal Circular accessories, all in a brand-new Matte White finish, Skyline offers a highly personal vision that reinterprets beauty and well-being in smaller spaces.
Image credit: Hansgrohe
The premium brand hansgrohe is celebrating the company-wide motto of ‘Celebrate Change’ with an expanded product portfolio in the areas of furniture and ceramics. With countless combination options and product variations, perfectly coordinated bathrooms can now be realised. The premium brand presents harmonious bathroom ambiances from a single source and offers an inspiring trade fair experience with dream bathrooms designed by Peter Ippolito, a Stuttgart-based interior design studio.
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Main image credit: Hansgrohe
