GROHE brings refreshed focus to UK market

WORDS BY Sienna Shipton

July 15, 2026

GROHE brings refreshed focus to UK market

Leading supplier of premium bathroom solutions and kitchen fittings, GROHE, is bringing new investment and refreshed focused to the UK market following a number of successful initiatives and activations…

For the first time in recent years, GROHE has updated its UK website to support partners in their discovery of products, instructions, and specification details ahead of projects. Launched in Q1, the new website features a sleek redesign that prioritises the user journey and experience.

Expanded Product Portfolio

Sat within the premium sub-brand, GROHE SPA, the highly anticipated GROHE Aqua Tiles shower system was recently unveiled, featuring the new Grohtherm Aqua Tiles thermostat and the Rainshower Aqua Tiles ceiling showers.

Image credit: GROHE

Continuing to support water-conscious design and water conservation, GROHE has announced its new AquaBooster technology, allowing users to achieve a strong, satisfying shower spray while using less water. This new water-amplifying shower technology enables the Booster spray type, a powerful spray at a reduced flow rate.

Industry Events

Alongside its bolstered product portfolio, GROHE has continued momentum with a series of industry events and partnerships throughout 2026. Most recently, GROHE returned for the third consecutive year to InstallerSHOW 2026, hosted at the NEC, Birmingham. The team displayed the latest GROHE product portfolio, including the GROHE Colours Collection and their bestselling behind-the-wall solutions.

Looking ahead to the second half of the year, GROHE is gearing up to celebrate the best in British and international hospitality and design with their sponsorship of the annual Hotel Designs Brit List Awards, which will include product displays at the award ceremony as well as signage throughout.

The focus on hospitality design will continue with GROHE’s return to HIX 2026, where visitors will be welcomed to explore the latest product innovations due to launch over the coming 12-months, across the bathroom category from showers, taps, and WCs.

GROHE is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: GROHE

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.

Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.

Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.

GROHE brings refreshed focus to UK market

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