Discover the new wood-effect collection by Atlas Concorde – LOG Select

A collection that both tells a story and forges a new one – Atlas Concorde’s LOG Select celebrates the contemporary beauty of wood in its purest form.

From authentic imperfection to select purity

While the original LOG collection interpreted oak by enhancing its most authentic, natural features – such as visible knots – LOG Select takes a different approach. Here, the protagonist is a carefully selected oak, free from knots and imperfections.

The very name ‘Select’ reflects this concept: a tribute to the art of choosing only the purest boards, where every detail speaks of harmony and refinement.

In collaboration with Itlas, Atlas Concorde has selected natural oak planks of essential beauty, characterised by delicate flaming and a graceful grain. In LOG Select, craftsmanship and innovation converge to create a collection of understated elegance – an ode to oak in its most essential expression.

Every element reflects a deep understanding of the material, reinterpreted for contemporary taste. The result: ceramic surfaces that merge tradition and modernity, perfectly suited for today’s architectural and interior design landscapes.

LOG Select: a new chapter

LOG Select is part of LOG World, Atlas Concorde’s creative universe dedicated to wood-effect surfaces. Within this family, it stands out for its balanced elegance, meticulous detailing, and ability to harmonise naturally with living spaces.

Oak: an icon of natural design

Oak is one of the world’s most appreciated woods – a symbol of timeless natural design. Its enduring appeal lies not only in its beauty but also in its versatility and responsiveness to evolving design trends.

As interior design began embracing textured finishes and innovative colour palettes, oak continued to adapt, maintaining its soul while reflecting contemporary sensibilities. This adaptability makes oak the wood of the past, present, and future.

LOG Select enhances oak’s role in modern architecture, emphasising its warmth, elegance, and soft tactility. Each surface embodies the mastery of traditional woodworking, transformed into innovative design solutions that honour authenticity while expressing modern refinement.

The collection unfolds through three distinctive effects: Pure, Sawn, and Flamed.

Pure: refined simplicity

The preference for knot-free wood traces back to the Renaissance, when visual ‘cleanliness’ symbolised prestige and perfection. This aesthetic resurfaced in the 20th century through architectural movements that valued simplicity and formal purity.

LOG Select Pure renews this vision in a contemporary key. It enhances the natural beauty of selected oak with a balanced, homogeneous surface – free from pronounced knots yet rich in micro-details, subtle flame patterns, and delicate tonal nuances.

Image credit: Atlas Concorde

The texture conveys movement and warmth, lending spaces a serene, sophisticated atmosphere. Pure complements minimalist and functional interiors, where elegance is expressed through restraint and balance.

Every detail – from grain selection to the subtle flaming – embodies craftsmanship elevated to design, transforming natural material into a refined aesthetic statement.

Sawn: modern dynamism

Sawn celebrates the tactile appeal of sawn wood, reinterpreted through advanced technology that creates a delicate, linear relief visible to the eye and pleasant to the touch.

Historically, saw marks were left by manual frame or band saws during pre-industrial woodcutting, later removed by sanding. Today, this once-imperfection is reimagined as a mark of character, revived with mechanical precision that preserves the material’s authenticity while introducing a modern aesthetic.

The serrated micro-texture adds personality and rhythm to surfaces without overwhelming the space. Sawn moves beyond the smooth traditional image of wood, embodying contemporary trends that value materials with a story to tell.

Its refined texture harmonises with modern, minimalist, or industrial-chic interiors, making it ideal for both residential and commercial applications seeking subtle character and sophistication.

Image credit: Atlas Concorde

Flamed: natural sinuosity

Flamed revisits the traditional pickling technique to highlight oak’s most captivating feature – its flame pattern. While pickling has historically been used to accentuate rustic character, LOG Select reinvents it with an elegant, contemporary sensibility.

Atlas Concorde selects pure oak planks with particularly harmonious flaming, enhanced by the pickling process to achieve a refined, modern aesthetic. The result is a surface of graceful dynamism, suitable for interiors ranging from minimalist to industrial-chic.

Vest: a ceramic fabric for contemporary architecture

Complementing the LOG Select collection is Vest, a new wall tile line by Atlas Concorde that explores the dialogue between textile art and architecture.

Vest draws inspiration from the delicate textures of natural fabrics – raw silk, linen, and cotton – reinterpreted with advanced digital technology that captures both the visual and tactile essence of woven threads. The result is a sophisticated, warm surface that transforms any environment into a refined, tailor-made space.

Vest harmonises effortlessly with diverse materials – wood, stone, metal, or concrete – enhancing their tonal and textural interplay. Like a silk garment that pairs beautifully with denim or fine accessories, Vest lends every design a measured yet striking presence.

Shades and decorative variants

Vest is available in three natural, warm tones:

• Cotton – a bright, fresh white inspired by pure cotton.

• Linen – a warm ivory reminiscent of hand-woven linen.

• Ecru – a sophisticated beige recalling unbleached natural fabric.

The collection also features three-dimensional decorative options that heighten tactile and visual impact:

• 3D Qube White – minimalist geometry and timeless matte white for luminous, refined spaces.

• 3D Qube Glam – a luxurious variant with platinum reflections and subtle digital gloss for understated glamour.

• Breath – an artistic decoration where soft, blurred brushstrokes evoke petals carried by a breeze, imparting lightness and depth.

With LOG Select and Vest, Atlas Concorde redefines the art of surface design – blending tradition, craftsmanship, and innovation into a harmonious expression of contemporary elegance. Together, they narrate a story of material purity, aesthetic balance, and timeless design.

Atlas Concorde is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: Atlas Concorde