Case Study: Luxury Carpet Studio in the ‘Wellness Nostrum’ concept

The ‘Wellness Nostrum’ project is part of a research approach that enhances the guest’s sensory experience through integrated design, where architecture, materials, and furnishings all contribute to the creation of spaces with high perceptual quality.

A distinctive feature of the concept is its deliberate activation of multiple senses, with particular attention to the tactile dimension. In ‘Wellness Nostrum’, guests are not merely observers of the space – they physically interact with it. Surfaces, textures, and materials are designed to be experienced through touch, reinforcing the emotional and cognitive impact of the environment. The more senses are engaged, the more deeply the space is remembered, making the experience both immersive and enduring.

Objective of the Intervention
The inclusion of textile surfaces needed to meet specific criteria:
• Aesthetic contribution aligned with the visual identity of the project
• Ability to modulate atmosphere and environmental comfort
• Design flexibility and potential for customisation
• Durability and suitability for use in high-traffic areas

In addition to these, the textile elements were expected to offer tactile richness – a quality that transforms carpets into sensory devices, subtly guiding the guest’s perception and interaction with the space.

Solution provided by Luxury Carpet Studio
Luxury Carpet Studio was selected as a partner for supplying carpets within the ‘Wellness Nostrum’ concept, thanks to its ability to combine design, craftsmanship, and technical innovation. Three iconic collections were employed in the project:
• Kyoto – Chosen for its nature-inspired patterns and refined colour palette, ideal for contemplative spaces and relaxation areas.
• Ocean – Selected for its fluid textures and harmonious tones, perfect for environments requiring visual balance.
• Outdoor – Used in indoor-outdoor transitional zones, thanks to its durability and aesthetic coherence with the interior design.
Each carpet was carefully customised in terms of size, colour combinations, and materials, with a focus on textural variation that invites touch and reinforces the project’s sensory identity. The tactile feel of each rug – whether soft, dense, or textured – was selected to complement the intended function and atmosphere of its location.

Results and Added Value
The contribution from Luxury Carpet Studio helped to:
• Enhance the sensory and emotional quality of the environments
• Emphasise the wellbeing concept through material and tactile detail
• Provide bespoke solutions that meet the technical and stylistic demands of luxury hospitality

By actively engaging the sense of touch, the carpets transcend their decorative function and become instruments of memory. Their texture becomes part of the narrative of the space, reinforcing the guest’s connection to the environment and making the experience more personal, immersive, and memorable.

The project received widespread recognition within the design community, confirming the significance of carpets as an active element in architectural space composition and as key players in multisensory design.

This case study demonstrates how targeted textile design can elevate both the architectural and functional value of a complex project. The collaboration between Luxury Carpet Studio and architect Alberto Apostoli highlights the strategic role that textile materials can play in shaping new experiences of wellbeing, comfort, and contemporary luxury. By involving more than just the visual sense, and placing tactile sensation at the heart of the spatial narrative, ‘Wellness Nostrum’ creates a holistic experience that is not only felt in the moment – but remembered over time.

Luxury Carpet Studio is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: Luxury Carpet Studio