Taking the next junction in modern hotel design, the design team at IHG has recently unveiled new interiors at The Holiday Inn London – Heathrow M4, Jct.4…
The days of the The Holiday Inn brand being perceived as a cheap and rather basic night away are long gone, as IHG has unveiled a new design era in the brand’s history which begins on the fringes of London Heathrow airport.
Complete with a open lobby, flexible work stations and dynamic interiors throughout with a strong focus on contemporary art outside the frame, The Holiday Inn London – Heathrow M4, Jct.4 has pulled off a significant refurbishment to the public spaces, revolutionising the guest experience from check in through to check out.
The refurbishment followed the news that LGH Hotels Management Ltd, which owns and manages a portfolio of Holiday Inn and Crowne Plaza hotels across the UK, announced a multi-million-pound refurbishment plan across their properties, starting with the Holiday Inn London – Heathrow M4, Jct.4.
The new open lobby transforms how guests eat, drink, work, meet and socialise by providing one cohesive space to fit their individual lifestyles. The redesigned space merges the reception, lounge, bar and restaurant to create one relaxed and multi-faceted area with no barriers, so that guests can blend work and leisure instinctively, which has already received rave reviews from guests and visitors.
Omar Nicholls, Development Director for LGH Hotels Management Ltd, was tasked to oversee and execute the refurbishment plans for the hotel and has worked closely with external design agency Design Coalition to achieve the new Holiday Inn open lobby concept.“Our main goal with the open lobby design was to create a space that feels familiar, like an extension of home, and has a logical flow so guests can truly relax and utilise each corner in a way that makes sense to them and accommodates all of their work and relaxation needs,” he explains.
Designed to reflect a laid-back living room, guests find comfort in the furniture that feature appropriately placed charging units. The new dining area in the lobby is now a flexible and informal space with a range of high and low tables and booths to suit everyone, be it a working lunch or relaxed group meal.
The open lobby concept is unique to The Holiday Inn brand and will be extended to properties across Europe to become a brand-defining feature.