Cheval Phoenix House, London

    750 750 Daniel Fountain
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    Cheval Phoenix House, tucked away on a side street in one of the most exclusive parts of London, is a marvellous example of serviced apartment-style accommodation, in a beautiful part of the capital. Just off Sloane Square, this is an ideal location for people looking to be close to the heart of the city but away from the hustle and bustle of the streets of central London.

    The rooms are set in a stunning Victorian building, with interiors designed by the award-winning Fox Linton Associates, one of the UK’s leading interior designers. They offer spacious studios, as well as one-bedroom apartments and expansive duplexes. Although the attractive brick and stone frontage is unchanged on the exterior, the interior of this six storey building has been completely remodelled in contemporary style, so there aren’t any original features. Rooms are accessible by lift, though some, with mezzanine floors have internal staircases.

    All accommodations on offer at Phoenix House consist of a living room, desk area, full kitchen and dining area, and added bonuses such as luxurious goose down duvets, Bang & Olufsen televisions, Frette satin sheets and Royal Doulton china. They are definitely aimed at executives and business travellers who want the freedom of their own flat while in town, but also families who need more space and flexibility than a hotel room offering.

    The rooms’ colour scheme is a little conservative, consisting mainly of browns and creams but contemporary furnishings and furniture of decent quality makes up for that. I stay in an apartment with an open-plan kitchen and a well-appointed, good-sized sitting/dining room. The bedroom was spacious and was accompanied by a medium sized marble-lined bathroom.

    The bedrooms have been adapted from older reception rooms , with some on the first floor like the apartment I stayed in, where ceilings are high and have been converted into two-storey apartments with an interior staircase. Perhaps oddly, the bedroom is on the lower floor, which is an interesting design choice but definitely gives the guest a feeling of separation from living area and bedroom that isn’t always the case with serviced apartment accommodation.

    Cheval Residences has been around for 35 years, and their experience in delivering luxury accommodation shows in their properties. The company offers a collection of London’s most desirable serviced apartments, located in some of its most sought-after neighbourhoods. Each residence has its own individual style, yet all share the same ethos and levels of service rarely enjoyed outside the world’s finest hotels.

    Available for one night or more as well as for extended stays of 3 months or more, Phoenix House provides beautiful, comfortable and thoughtfully-furnished apartments. Whether travelling for extended periods on business, or staying as a family, Cheval is one of the first names that comes to mind. And Phoenix House should be a name at the top of any list of potential locations.

    Daniel Fountain / 22.01.2018

    Editor, Hotel Designs


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