Worldhotels, one of the leading groups for independent upscale hotels, has introduced five new hotels to its exclusive portfolio in France. The new additions include the Paris properties Hotel Claridge, Victoria Palace Hotel, Kube Hotel Paris, 1K Paris, as well as the group’s first hotel in Saint Tropez, Kube Hotel Saint Tropez. The new affiliates trust in Worldhotels’ distinctive business model, which offers independent hotels and local hotel groups the exposure and commercial strength of an international chain, whilst leaving them full operational freedom. In addition to that, the hotels rely on Worldhotels’ global sales office footprint to help them expand their international reach.
“We are confident in joining Worldhotels to increase our market share in high-potential markets like Brazil, Russia, India, and China, yet still keep our unique and independent identity”, says Michael Erwin, Director of Sales & Marketing at the Victoria Palace Hotel. “We look forward to benefitting from Worldhotels’ global sales strength as well as its sophisticated distribution technology.”
In support of Worldhotels’ growing presence in France, the group has strengthened its’ team of local experts. Heading the Worldhotels sales force in France is Maud Rabache Leon, who has recently been promoted to Director of Sales. The regions’ business development operations are led by Olivier Marouby, Director Business Development. Marouby assumes responsibility for further growing the Worldhotels’ portfolio in France as well as optimising the performance of the group’s existing hotels in the region. Maud Rabache Leon and Olivier Marouby report directly to Sarah Belkacemi, Regional Vice President Europe, Middle East and Africa, who oversees sales operations as well as hotel development and performance in the Worldhotels regions UK & Ireland, France, Iberian Region, Italy and Mediterranean as well as in Middle East and Africa.
Commenting on Worldhotels’ expansion plans in France, Sarah Belkacemi says:
“We are excited to expand our portfolio in France, and are particularly proud to welcome our first hotel in Saint Tropez. We aim to add more hotels in the region and focus on high-demand destinations such as Toulouse, Bordeaux, Montpellier, Lille and Nantes.”
Worldhotels’ portfolio in France currently includes 18 hotels in Paris, Cannes, Nice, Saint-Tropez, Strasbourg, Levallois-Perret, and Mulhouse.
