Worldhotels expands in Europe and Asia

    150 150 Daniel Fountain
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    Worldhotels has welcomed seven new hotels to its global portfolio in the first quarter of 2015. The new additions are comprised of five hotels in Europe and two in Asia – and include hotels in new Worldhotels destinations. In order to become part of the global Worldhotels portfolio, the hotels must meet the group’s high quality standards. In addition, applicants have to fit the strategic objectives of Worldhotels.

    “We are strategically developing our portfolio to add new key destinations and reinforce destinations with high potential”, says Geoff Andrew, Chief Operating Officer at Worldhotels. “At our size, we need to carefully consider how we grow our portfolio. Our development strategy has to reflect our focus on quality over quantity.”

    The latest hotels in Asia include Hotel Sav in the centre of Hong Kong as well as Hotel Luna in Vigan City, Philippines – a new Worldhotels destination. The additions in Europe complement Worldhotels’ portfolio in popular destinations such as Paris and Amsterdam as well as expand the group to new cities such as Bardolino in Italy. They are: Worldhotel Wings Rotterdam; Amsterdam Tropen Hotel in Amsterdam; Victoria Palace Hotel in Paris; Swiss Diamond Hotel Lugano in Vico Morcote, Switzerland; and Aqualux Hotel Spa Suite & Terme in Bardolino, Italy.

    All of them share their trust in Worldhotels’ distinctive business model, which offers independent hotels and local hotel groups the exposure and commercial strength of an international chain, whilst leaving them full operational freedom. In addition to that, the hotels rely on Worldhotels’ global sales office footprint to help them expand their international reach.

    Daniel Fountain / 27.05.2015

    Editor, Hotel Designs

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