Wilton Carpets use architecture to inspire design for Jumeirah Carlton Tower Hotel, Knightsbridge

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    It is important for the Jumeirah Carlton Tower Hotel, located in the heart of prestigious Knightsbridge, that their Ballroom and adjacent Meeting Rooms not only look beautiful– but stay looking beautiful. Wilton Carpets Commercial, with whom the Hotel has a long standing relationship, was asked to design the carpets using contemporary designs that reflected the ambience and architecture of the rooms.Working with Countrywide Carpets of Walton-on-Thames, the requirement for Wilton Carpets was to create a contemporary feel that echoed the existing design, and which could be adapted to suit a number of environments including the Banqueting Suite, Meeting Rooms, Business Centre and adjacent staircases.

    It was also important that the carpet has exceptional durability to withstand the most diligent regular cleaning processes.

    Taking direction from Gerard Denneny, Jumeirah Carlton Tower’s Hotel Manager, Wilton Carpets created a concept floor plan which took inspiration from the beautiful ceiling which is inset with Viennese Crystal chandeliers. The ceiling was mirrored by the design elements of the carpet. The neutral palette of the previous carpet, designed by Wilton Carpets some years ago, was given added contrast and detail with the addition of a paler shade, with black being introduced to add shadow, creating a 3-dimensional effect.

    The Banqueting Suite is now resplendent with a contemporary design that reflects the spectacular ceiling coffers – a magnificent golden chrysanthemum motif creating focal points and emulating the luminous chandeliers. The outfills are decorated with a complementary leaf design which uses the shadow effect for extra drama. The design elements are carried across the other rooms – including the chrysanthemum motif creating an impressive feature in the stairwell area.

    To ensure the carpets retain their stunning look for years to come, a very heavy weave was specified at 10-row (42 yards to the oz) and a shrink-resistant backing to withstand the most thorough of cleaning – providing the hotel with extreme durability and longer lifespan.

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    Daniel Fountain / 02.11.2010

    Editor, Hotel Designs


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