Virgin Hotels Takes on Dallas

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Virgin Hotels, the lifestyle hotel brand by Virgin Group founder Sir Richard Branson, has announced plans to open and operate a new hotel in the Design District of Dallas, Texas. Expected to open in 2018, the Dallas property will be managed by Virgin Hotels and developed by Dunhill Partners, Vinculum Partners and The Crosland GroupVirgin Hotels CEO, Raul Leal, commented, “We’re ecstatic to be a part of the new fabric of the Dallas Design District, and play a role in continuation of the neighbourhood’s growth. With chic stores, eclectic galleries and upscale restaurants, we expect Virgin Hotels Dallas to move into the neighbourhood seamlessly, as its aesthetic and offerings will attract the growing local creative class and business travellers that will call the Design District home.”

Virgin Hotels Dallas will be located on High Line Dr. and Turtle Creek Blvd., the heart of the Design District, and will feature over 200 Chambers including Grand Chamber Suites. The lifestyle hotel will offer multiple dining and drinking outlets, including the brand’s flagship space, The Commons Club, a rooftop terrace with a pool, gym and spa, plus numerous meeting spaces.

Virgin Hotels Dallas will be a new build located within the 33 acres that Developer Dunhill Partners and its founder, Bill Hutchinson, acquired in 2014. The hotel will be in good company as the district boasts world class furniture showrooms, avant-garde art galleries, museums, antique shops and an influx of buzz-worthy new restaurants and shopping.

“I could not have found a more perfect hotel for the Design District and everything it offers to the City of Dallas than Sir Richard Branson’s Virgin Hotels. It will be the heartbeat of the hottest entertainment district and the biggest jewel in our crown,” said Bill Hutchinson, President, Dunhill Partners. 



Daniel Fountain / 07.07.2015

Editor, Hotel Designs

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Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
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