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  • UrCove Hotels brand arrives in China

    730 565 Hamish Kilburn
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    UrCove Hotels brand arrives in China

    The five new openings reinforce Hyatt’s commitment to ‘reach China’s underserved upper-midscale segment’ and ‘strategically grow the Hyatt brand in China’…

    Hyatt has announced that UrCove, the new hospitality brand developed under a joint venture between Hyatt and BTG Homeinns Hotel Group affiliates, has opened its first five properties.

    These new additions to Hyatt’s portfolio in these popular destination cities in China aim to better serve the highly mobile travellers in the upper-mid segment, which will contribute to Hyatt’s commitment to further expand its brand footprint and achieve meaningful growth in the region. Further, these properties increase the World of Hyatt loyalty program’s presence in China, providing World of Hyatt members more unique stay options to choose from and more opportunities to earn and redeem points on hotel stays along with exclusive in-hotel benefits.

    A modern guestroom

    Image credit: Hyatt Hotels

    “China remains a priority market for Hyatt’s growth, and we are committed to unlocking the huge potential of the country’s emerging middle class and growing domestic travel trends,” said Stephen Ho, president of growth and operations, Asia Pacific, Hyatt. “UrCove hotels cater to the underserved premium upper-midscale segment and with five UrCove hotels open in the major gateway cities of Shanghai, Chengdu and Nanjing, the brand is more accessible for this large, attractive and growing customer base. This also marks a tremendous business opportunity for Hyatt and BTG Homeinns Hotel Group, as we continue enriching guests’ and World of Hyatt members’ experiences with more unique stay options, now including the UrCove brand.”

    Each hotel features an all-day dining restaurant, a 24-hour gym, a self-service laundry room and meeting rooms. New smart service facilities support self-service check-in and checkout and all hotels feature the signature “UrCove Space,” which offers guests a multi-functional space for business and social gatherings.

    “All UrCove hotels are equipped with advanced technology, thoughtful & social communal spaces to provide guests with a seamless, comfortable and refined living environment,” said Elton Sun, chief executive officer and managing director of the joint venture. “With more hotels expected to open doors in gateway cities in China in the coming years, we aim to cater to more frequent business travellers, providing them with a reliable shelter and cozy sanctuary.”

    Main image credit: Hyatt Hotels

    Hamish Kilburn / 19.01.2021

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