Tru by Hilton opens new US college sites

    1024 683 Katy Phillips
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    Wisconsin, Alabama and Florida hotels aimed at families, students and alumni.

    Hilton’s midscale hotel brand Tru by Hilton has opened five new hotels, three of which are its first college town properties, including Auburn, Alabama (Auburn University); Tallahassee, Florida (Florida State University) and Madison, Wisconsin (University of Wisconsin-Madison).

    Tru by Hilton has ongoing strategy of opening new sites in diverse areas, with upcoming hotel openings in urban, suburban, resort and interstate locations – these latest openings have been built with families, future students and alumni in mind and are the first opened by the brand in Wisconsin, Alabama and Florida.

    • The 106-room Tru by Hilton Madison West is located 15 minutes from the University of Wisconsin – Madison and a short drive from downtown Madison.
    • The 98-room Tru by Hilton Auburn is situated off I-85, four miles from Auburn University and a 10-minute drive from downtown Auburn.
    • The 90-room Tru by Hilton Tallahassee Central is located nine miles from Tallahassee International Airport and four miles from Florida State University and downtown Tallahassee.

    Come Fly With Me

    In addition to the college town properties, Tru by Hilton also recently opened hotels in Salt Lake City Airport, located in the SLC International Center, and Williamsville Buffalo Airport, situated next to the Buffalo Niagara International Airport and a quick drive to Niagara Falls.

    “We’re excited to open properties in college towns where there is a need for a comfortable stay at an affordable price,” said Alexandra Jaritz, global head, Tru by Hilton. “When families visit their children away at college, they want an inviting place to stay with proximity to the university campus and downtown area. We look forward to expanding our presence in more college towns across the country.”

    Katy Phillips / 19.04.2018



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