New Unbound Collection openings and signings signify a strategic focus on the Hyatt brand expanding in the Americas region…
Hyatt Hotel’s recent announcement of Unbound Collection openings and brand transitions suggests that the brand is focusing its ongoing development plans on the Americas region.
Currently, The Unbound Collection by Hyatt brand includes more than 20 unique hotels – located in key destinations around the world – each with their own distinct story.
“Because Hyatt’s efforts are grounded in listening and fuelled by care, The Unbound Collection by Hyatt brand has a unique position within the Hyatt portfolio, as each property has the opportunity to tell its own story,” said Heather Geisler, senior vice president of global brands, Hyatt. “As we continue to see the brand thoughtfully grow across the globe, we are excited to watch each story unfold, further driving brand loyalty to travellers looking for experiences unlike any other.”
Image caption: Aerial of Carmel Valley Ranch | Image credit: Hyatt Hotels/Unbound Collection by Hyatt
The latest development agreements within The Unbound Collection by Hyatt brand include plans for Hotel La Compañia in Panama City, Panama, which will be nestled within the heart of Casco Viejo (Spanish for “Old Quarter”), a UNESCO World Heritage site. Expected to open in 2021, the 88-key hotel is set to become the first property in Panama that is part of The Unbound Collection by Hyatt brand.
The historic Chicago Athletic Association landmark property located in the heart of Chicago’s business and cultural district joined The Unbound Collection by Hyatt brand in November 2019. The unique property was restored from a renowned 19th century athletic club to a hotel in 2015, with the purpose of returning the building to Chicagoans following 125 years of members-only access. Today, the 241-key “urban playground” offers seven award-winning food & beverage outlets – including the Prohibition-era microbar Milk Room, lively Game Room, the swanky, James Beard Award-winning Cherry Circle Room, and the hotel’s crown jewel, Cindy’s, its rooftop restaurant and bar perched 13 stories above Millennium Park. In addition, locals and guests alike are invited to experience the Chicago Athletic Association hotel’s 150+ annual programming events, ranging from pop-up roller skating nights in the hotel’s vintage gym to hands-on cocktail workshops with in-house experts.
The storied Carmel Valley Ranch, a 500-acre all-suite resort tucked in the foothills of the Santa Lucia Mountains on the Monterey Peninsula, joined The Unbound Collection by Hyatt brand in January 2020. Unveiled as part of the resort’s 2019 reimagination, Carmel Valley Ranch offers a variety of interactive adventures including artisanal cheesemaking workshops at The Creamery, wine and cheese tastings at The Market, falconry, hatchet throwing and more.
Mar Monte Hotel, located just minutes from downtown Santa Barbara, nestled between the rugged Santa Ynez range and pristine Santa Barbara beach, is set to join the collection in Spring 2020, rebranding from Hyatt Centric Santa Barbara after an extensive renovation. The 200-key hotel has been reimagined to establish a style of contemporary Santa Barbara with classic Spanish-influenced design.
Two additional properties within The Unbound Collection by Hyatt brand that are set to open in the U.S. in 2020 and 2021, respectively, include the 144-key restored landmark property, Hotel Kansas City, in Kansas City, Mo. and a 64-key boutique hotel in Hollywood, Calif. Both properties are currently being restored to their original beginnings, with a focus on providing extraordinary architectural details for guests looking to feel inspired.
Globally, The Unbound Collection by Hyatt brand expanded its footprint in 2019, with the reintroduction of Hotel du Louvre, after completing a property-wide renovation in June 2019. Inspired by the original Napolean III style, the famed hotel sits in the heart of the Paris’s Palais-Royal district, surrounded by the Musée du Louvre, the Comédie-Française, the Palais Garnier and Palais Royal.
In December 2019, the brand also debuted in the UK with the opening of Great Scotland Yard, a luxury hotel with rich history residing on the site of the former headquarters of the Metropolitan Police. Expected to reopen in summer 2020 is the historic gem Hotel du Palais Biarritz, a palace built by Napoleon III for his wife Eugenia de Montijo.
Main image credit: Hyatt Hotels/Unbound Collection by Hyatt
