The Park Hotels, pioneers of luxury boutique hotels in India, is delighted to announce the launch of its four-star hotel brand ‘Zone by The Park’ across the subcontinent as part of the group’s expansion plans.The line is overseen by London-based designers Project Orange working in conjunction with Priya Paul, Chairperson of The Park Hotels. Zone by The Park properties will be priced at the £50- £70 mark, and will bring a new level of design-forward hotels to the mid-market Indian hotel sector following on from the rising stock of quality mid-market offerings in the west.
The hotels will be situated both in India’s largest cities, as well as lesser-known destinations. The first is set to launch in less explored, culturally rich, Coimbatore, the second largest city in Tamil Nadu, and the second in Jaipur, the capital of Rajasthan, a state renowned for its natural beauty.
Drawing from The Park Hotels’ strong emphasis on design, the concept will see interactive and buzzing open plan spaces, allowing different ‘zones’ to sit next to each other in an informal way. The hotel design seeks to establish a connection between the traveller and the local culture by creating a contemporary collage of the country and its’ traditions. Notably, the public areas are inspired by the traditional market bazaar – a place where people meet and engage in a friendly and informal atmosphere. The interior decoration and artwork will be sourced from local markets, bringing individual and genuine local culture into the hotels’ public spaces.
The creative and playful interiors will include different elements such as customised rickshaws serving coffee and snacks, great restaurants, tall coffee-shop style counters, a library, living room, and vibrant bar. Unusually for India the meeting zones will be like creative studios for inspiring and quirky ideas instead of formal office space.
“Though different from The Park, we wanted to create a brand that would channel its inimitable spirit. A new brand with a new vision for the global citizen.” said, Priya Paul, Chairperson, Apeejay Surrendra Park Hotels Ltd.
“Zone will cater to the gap in the Indian hotel market for the burgeoning Indian middle class and discerning international traveller looking for more affordable travel” said Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels Limited.
