SomaBay has unveiled The Kaktus Hotel & Co-Working Hub, as a contemporary lifestyle destination blending sport, creativity, and conscious travel on Egypt’s Red Sea coast…
The launch of The Kaktus marks a new era in SomaBay’s evolving hospitality landscape, introducing a hotel designed for the modern traveller seeking balance between work, play, and exploration.
Guests are invited to immerse themselves in the Kaktus spirit with curated experiences across SomaBay, from sunsets at the Jetty Hub and beach swims at Wyte Beach to casual dining at SoBar and Hola Tacos within the Somabay Marina . The vibrant atmosphere reflects the brand’s ethos: bold, free-spirited, and unreservedly connected to movement, colour, and creativity.
Image credit: The Kaktus
“The Kaktus was designed as a space that brings people together, whether they’re here to relax, connect, or create,” said Ashraf ElSiessy, Chief Hospitality Officer at SomaBay. “It embodies our vision for a new generation of hotels that champion flexibility, sustainability, and authentic connection to place.”
Located in the heart of SomaBay Downtown, opposite the S Tennis Academy and GEMS International School, The Kaktus Hotel redefines select-service hospitality with 188 rooms and suites, each designed for modern comfort and ease. The hotel’s co-working hub and partnership with Kamelizer Spaces cater to digital nomads and creative professionals, while integrated technology such as Somapay bracelets ensure seamless access and cashless convenience across the resort.
Image credit: The Kaktus
Perfectly aligned with SomaBay’s one-of-a-kind Sports Arena, featuring an Olympic and semi-pro pool, state-of-the-art gym, and world-class tennis courts. The Kaktus offers guests an active, connected, and community-driven experience at the Red Sea. “We built The Kaktus for a new generation, people who love sports, creativity, and good company. It’s not about luxury in the traditional sense; it’s about creating a space that feels free, social, and full of energy” said Group CEO, Ibrahim Elmessiri.
Rooted in an Olympic Village-inspired design, The Kaktus showcases locally crafted furniture, art, and pottery as part of its ‘Kaktus Loves Local’ philosophy. Guests also enjoy access to SomaBay’s extensive facilities including the Sports Arena, Wyte Beach, Barbouni Restaurant, Sobar Rooftop, and The Jetty Hub, reinforcing the hotel’s role as both a lifestyle escape and a community connector.
Image credit: The Kaktus
Sustainability sits at the core of The Kaktus experience. The property integrates solar panels, a desalination station, and hydroponic farming, alongside environmental collaborations such as Turtle Watch Egypt and coral reef restoration initiatives, reflecting SomaBay’s long-term commitment to marine conservation and responsible tourism.
The opening of The Kaktus marks a key milestone for SomaBay, its first new lifestyle hotel since The Breakers more than a decade ago. It signals a new wave of design-forward projects, including partnerships with Anantara, Autograph Collection, Mazeej, and Aseela, cementing SomaBay’s reputation as a year-round destination for travellers seeking creativity, sport, and coastal living.
