Starwood Hotels & Resorts and KFK Group Sign Deal to Open New Westin Hotel in Downtown Dallas

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Starwood Hotels & Resorts Worldwide, Inc. and New Orleans-based KFK Group (KFK) has announced an agreement to open a new Starwood managed Westin hotel in the heart of downtown Dallas, Texas. The Westin Dallas Downtown will open by December 2015 as part of an adaptive re-use project that will transform the landmark “One Main Place” complex into the city’s newest lifestyle development. Construction has already begun, following KFK’s acquisition of the one million square foot building in March of last year. The Westin Dallas Downtown will feature 323 luxurious guest rooms and extensive meeting facilities in a prime location. The Westin Dallas Downtown will anchor the redevelopment of the landmark office building known as “One Main Place.” Ideally situated in the heart of Dallas on both Main Street and Elm Street, the vertical mixed-use property will feature a dedicated hotel entrance parallel to Elm Street and a second floor hotel lobby in the former banking hall. Hotel facilities will include a three meal restaurant, a contemporary bar and more than 27,000 square feet of meeting space including a primary ballroom overlooking the eastern courtyard. A one-of-a-kind glass-enclosed event space in the large western courtyard will provide an ideal venue for weddings, social galas and business functions.

The third floor of The Westin Dallas Downtown will be primarily dedicated to conference space and equipped with the latest in meeting technology. The 323 oversized guestrooms will include 21 expansive suites. The 32nd floor will feature additional meeting space with sweeping views of the Trinity River, Victory Park, Reunion Tower, and the historic West End, as well as a Starwood Preferred Guest® executive lounge, two boardrooms, a Westin WORKOUT® studio, and an indoor pool overlooking Main Street.

KFK Group began exploring ways to reposition the asset while renovating the historic office building commonly known as “One Main Place” for nearly 50 years. As an experienced owner and operator of all property types including hotel, multi-family, office, and retail holdings, KFK selected a full-service hotel as the right fit for the project. In addition to the Westin hotel, the building will also feature 50,000 square feet of retail space, 600,000 square feet of Class A office space and underground parking. It will be one of the first of its kind in Dallas but part of a growing redevelopment movement in urban areas around the United States.

The sensory-rich environment at Westin offers a respite from the rigours of travel and sets a welcoming tone. The Westin brand’s innovative programs and instinctive service transform every aspect of a guest’s stay into a revitalizing experience. All guestrooms and suites at The Westin Dallas Downtown will feature the world-renowned Westin Heavenly® Bed – featuring lush sheets, down cushioning and a patented pillow-top mattress, which cradles and contours to the body for complete comfort. Guests will revive in the Heavenly® Bath enhanced with the brand’s Heavenly® Shower, Heavenly® Robe and White Tea Aloe bath amenities, in-room and high-speed Internet access.

Daniel Fountain / 24.01.2015

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

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Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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