Unique new hotel concept debuts today in West London

    150 150 Daniel Fountain
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    Boutique hotelier Urban Villa announces the opening of its first property, in the Great West Quarter development in London.

    In a first for the hotel sector, Urban Villa combines the cultural experiences of boutique hospitality with the unrivalled convenience, comfort and discretion of luxurious residential living. The pioneering hotel contains 100 all-suite bedrooms within a soon-to-be iconic, glass-clad, cylindrical building off the Great West Road commuter lifeline. All bedrooms feature enclosed winter gardens with floor to ceiling panoramic views, plus kitchens and expertly-curated contemporary features. Guests are encouraged to treat their suite as an apartment. Nonetheless, Urban Villa offers the same services any contemporary traveller would expect from a lifestyle hotel, from regular servicing to a vibrant lobby culture featuring events set within a dramatic, but inviting, backdrop.

    Urban Villa’s interiors are designed by New York architects Grzywinski + Pons, noted for their progressive work on Manhattan’s Nolitan and The Hotel on Rivington. Artwork comes from Lazarides Editions, part of the world’s leading urban art gallery; the bedrooms also feature both complimentary Malin + Goetz toiletries and Nespresso machines, plus 50” Samsung Smart TVs. Rooms range from 350 to 486 square feet, an astounding size for a London hotel space. The hotel also offers completely complimentary 1GB super-fast wireless Internet, and the most inexpensive telephone call rates in London.

    Public areas include BOKI Coffee Co., serving the acclaimed Allpress Coffee and T2 Tea, a rotating selection of seasonal craft beers, a broad range of freshly prepared healthy and organic meals, plus cold-pressed juices. Sour Diesel, Urban Villa’s lobby bar, features cocktails by Soulshakers, the mixologists noted for their work with Meat Liquor, Glastonbury Festival and Quo Vadis. The lovingly-curated selection of wines, spirits, and artisan aperitifs are served in a multi-purpose indoor-outdoor space. Sour Diesel’s wine cellar is equipped with a Coravin preservation system, meaning the entire wine list can be purchased by the glass. The private gym features Technogym equipment, free weights and other fitness essentials. Spa treatments have been designed by Viva Therapies.

    Urban Villa is dedicated to creating no ordinary hotel experience, including removing any sense of awkwardness from a hotel stay – for instance, both spa treatments and personal training sessions can be ordered to the suites at no additional charge (fees for the services themselves remain). Guests also have a choice between soft or hard mattresses. Further features include same day laundry, and an in-house launderette. The staff serve as ambassadors, trained in every facet of hotel hospitality from check-in to the art of creating a fine Old Fashioned cocktail.

    The surrounding neighbourhood contains London’s rightly famous Kew Gardens, the bohemian Chiswick, Gunnersbury Park, and Twickenham international rugby ground. A short Tube journey from South Ealing will take you directly into the heart of the West End, and Brentford rail station, for Clapham Junction and Waterloo, is five minutes’ walk away.

    Daniel Fountain / 23.01.2015

    Editor, Hotel Designs


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