Starwood bringing Sheraton brand to Cascais, Portugal

Sheraton - Cascais, Portugal
1000 535 Daniel Fountain
  • 0

Starwood is bringing its Sheraton brand to the upmarket resort town of Cascais, Portugal with the signing of the Sheraton Cascais Resort. Owned and managed by United Investments Portugal (UIP), the property will join the Sheraton brand on February 24th, 2016 under a franchise agreement with Starwood.

“We have successfully partnered with United Investments Portugal for over 24-years at Pine Cliffs, a Luxury Collection Resort in the Algarve, positioning it as one of the finest resorts in Europe. We are extremely proud to extend this collaboration and bring a third Sheraton hotel to Portugal,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “The signing of this fantastic hotel underlines our strong relationship with UIP and highlights the continued demand for the Sheraton brand as we move toward our goal of adding 150 new Sheraton hotels around the globe by the year 2020.”

Sheraton Cascais Resort, which previously operated as the Vivamarinha Hotel & Suites, boasts an enviable location on Portugal’s sweeping Atlantic coast just 30 minutes from Lisbon and about a mile from the famous Guincho Beach, one of the finest surfing spots in Europe. Comprising of 138 rooms and suites, Sheraton Cascais will feature a signature restaurant and two bars, as well as a wide range of leisure facilities including a state-of-the-art fitness centre, outdoor swimming pool and an expansive spa with six treatment rooms and hydrotherapy suite. A perfect location for golfers, the resort is surrounded by seven of Portugal’s top golf courses. Business guests will enjoy a range of multifunctional meeting rooms, the largest accommodating up to 150 people.

Sheraton Cascais Resort will complement the two existing Sheraton properties in Portugal – Sheraton Lisbon Hotel & Spa and Sheraton Porto Hotel & Spa.

In June 2015, Starwood Hotels & Resorts launched Sheraton 2020, a comprehensive 10-point plan designed to put Sheraton Hotels and Resorts firmly back into the global spotlight. Sheraton 2020 includes a multi-million marketing campaign; the launch of the new premier tier, Sheraton Grand; continuous innovation of the Sheraton guest experience; and a goal of adding more than 150 new Sheraton hotels worldwide by 2020.

Daniel Fountain / 18.02.2016

Editor, Hotel Designs

Share

  • 0

You might also like

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.