Salone del Mobile Milano at the centre of the creative world

Salone del Mobile
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“A stand-alone moment at which culture and industry become an international benchmark and an exemplary model for an Italy that works. It’s been an exciting week, full of positivity and enthusiasm from the companies, which showed themselves off to best advantage, from the creative genius displayed by the architects and designers and from the huge numbers of visitors who flocked to Milan to check out the latest innovations at the Salone and experience the buzz of the city”, said Claudio Luti, President of the Salone del Mobile, as the event closed.

343,602 attendees in 6 days from 165 countries
The figures confirm the positive trend evidenced in the Salone del Mobile and the biennial Euroluce and Workplace3.0 pavilions right from the off, marking a 10% increase on the 2015 edition, the last time the lighting and workplace biennials were held.

The results are further confirmation of Italian President Sergio Mattarella’s remarks when opening the 56th edition for the first time in the history of the Salone del Mobile: “This is not merely a display of exhibits, but also of a business culture that symbolises a method of working together with a particular approach to modern manufacturing.”

Salone del MobileMore than 2,000 exhibitors overall, 34% of them from other countries, were split between the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, Euroluce, Workplace3.0 and SaloneSatellite. This edition has served more than ever to underscore the Salone’s powerful synergy with the city of Milan.

Salone president Claudio Luti went on to say: “Enormous numbers of visitors, not necessarily with links to design, have made their way to Milan to experience the thrill of this Salone and of the city itself. Thanks to the collaboration of all the institutions working in the city, Milan has been even more beautiful and welcoming than ever. Milan alone can lay claim to the Salone del Mobile and its industrial enterprises with their links to the creative and publishing world and close ties to the city.”

Salone del MobileThis last edition marked the 20th anniversary of SaloneSatellite, in which more than 650 designers and 16 design schools took part, further celebrated by a special exhibition at the Fabbrica del Vapore, which runs until 25th April.

Salone del MobileThe next edition of the Salone, along with the biennial Bathroom, Kitchen and FTK (Technology For the Kitchen) exhibitions, will be held from 17th to 22nd April 2018, in Milan.

Daniel Fountain / 11.04.2017

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.